ARTICLES BY THIS AUTHOR
- 4/30/2005
Simple Recipe for Success
The combination of innovative products and EDI helps Mixed Emotions gain entry into 250+ retail doors - 4/30/2005
The Risk of Marketing Data Analysis
Consumer goods manufacturers make enormous investments implementing systems, acquiring information and purchasing data from third-party providers to uncover new ways to further penetrate and expand their customer base, while cornering the competition. - 4/30/2005
Re-Inventing the Wheel
For the Demand Driven Supply Network (DDSN) to truly make in-roads, collaboration must become a common practice within the consumer goods industry. - 4/30/2005
Del Monte Foods Bets On Business Intelligence
New effort to drive operational efficiencies across sales, marketing and finance - 4/30/2005
Best TPM Practices Reap Big Rewards
Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge. - 4/30/2005
Up and coming industry-wide initiative: LOCATION, LOCATION, LOCATION
All roads lead to Rome, as the expression goes, but for consumer goods companies all roads lead to the retailer -- the consumer goods company's customer. - 3/31/2005
Making Registers Ring
I love a good case study as much as the next person but I sometimes forget that underneath all of the technology, best practices and consolidation lies the beating heart of a shrewd accountant. - 3/31/2005
Balancing Act
Henkel Consumer Adhesives sticks to analytics to determine optimal shelf space - 3/31/2005
RFID World 2005
Wal-Mart, Kimberly-Clark and EPCglobal push forward with RFID and reveal inside tips along the way