ARTICLES BY THIS AUTHOR
- 4/30/2005
Del Monte Foods Bets On Business Intelligence
New effort to drive operational efficiencies across sales, marketing and finance - 4/30/2005
Hallmark Greets Salesforce Automation
Handheld capabilities streamline re-order process and reduce stock outs - 4/30/2005
Up and coming industry-wide initiative: LOCATION, LOCATION, LOCATION
All roads lead to Rome, as the expression goes, but for consumer goods companies all roads lead to the retailer -- the consumer goods company's customer. - 4/30/2005
The Risk of Marketing Data Analysis
Consumer goods manufacturers make enormous investments implementing systems, acquiring information and purchasing data from third-party providers to uncover new ways to further penetrate and expand their customer base, while cornering the competition. - 4/30/2005
Re-Inventing the Wheel
For the Demand Driven Supply Network (DDSN) to truly make in-roads, collaboration must become a common practice within the consumer goods industry. - 4/30/2005
Buzz-worthy Customer Service
Coffee Bean International brews a robust analytics strategy to satisfy 2,000 accounts - 3/31/2005
Balancing Act
Henkel Consumer Adhesives sticks to analytics to determine optimal shelf space - 3/31/2005
RFID World 2005
Wal-Mart, Kimberly-Clark and EPCglobal push forward with RFID and reveal inside tips along the way - 3/31/2005
Rapid Return
Like most consumer goods manufacturers, Thermos is facing increased pressure from its larger retail partners like Wal-Mart, Target and Walgreens to deliver orders faster and more accurately, and to implement new technology standards like radio frequency identification (RFID).