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Root Man

ARTICLES BY THIS AUTHOR

  • 4/30/2005

    Del Monte Foods Bets On Business Intelligence

    New effort to drive operational efficiencies across sales, marketing and finance
  • 4/30/2005

    Best TPM Practices Reap Big Rewards

    Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge.
  • 4/30/2005

    Up and coming industry-wide initiative: LOCATION, LOCATION, LOCATION

    All roads lead to Rome, as the expression goes, but for consumer goods companies all roads lead to the retailer -- the consumer goods company's customer.
  • 4/30/2005

    Optimizing Inventory

    PUMA pounces on predictive analytics to better manage product demand
  • 4/30/2005

    The Pulse -- May 2005

    The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005.
  • 4/30/2005

    Buzz-worthy Customer Service

    Coffee Bean International brews a robust analytics strategy to satisfy 2,000 accounts
  • 4/30/2005

    Is Sarbanes-Oxley Overzealous?

    During a pleasant cocktail reception at a users conference in Phoenix, I was shooting the breeze with an elite consumer goods crowd that was eager to learn more about trade promotions.
  • 3/31/2005

    Rapid Return

    Like most consumer goods manufacturers, Thermos is facing increased pressure from its larger retail partners like Wal-Mart, Target and Walgreens to deliver orders faster and more accurately, and to implement new technology standards like radio frequency identification (RFID).
  • 3/31/2005

    Upcoming Events

    April 10-12, RFID Journal LIVE! 2005, produced by RFID Journal/Mosaic Media Partners, Sheraton Hotel & Towers, Chicago.
  • 3/31/2005

    Special Report: Communication Breakdown

    New research indicates that consumer goods firms do not fully understand how to measure true customer profitability