ARTICLES BY THIS AUTHOR
- 4/30/2005
Insights -- May 2005
By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success - 4/30/2005
Hitting the Halfway Mark
With mandates beat, Pacific Cycle changes direction to gain value from RFID using the right tech partners - 4/30/2005
Hallmark Greets Salesforce Automation
Handheld capabilities streamline re-order process and reduce stock outs - 4/30/2005
Simple Recipe for Success
The combination of innovative products and EDI helps Mixed Emotions gain entry into 250+ retail doors - 4/30/2005
The Risk of Marketing Data Analysis
Consumer goods manufacturers make enormous investments implementing systems, acquiring information and purchasing data from third-party providers to uncover new ways to further penetrate and expand their customer base, while cornering the competition. - 4/30/2005
Re-Inventing the Wheel
For the Demand Driven Supply Network (DDSN) to truly make in-roads, collaboration must become a common practice within the consumer goods industry. - 4/30/2005
Del Monte Foods Bets On Business Intelligence
New effort to drive operational efficiencies across sales, marketing and finance - 3/31/2005
Chain of Command
A special section devoted to supply chain services and transportation management - 3/31/2005
Braving The Competition
Sportif USA avoids risky business processes with refurbished IT systems - 3/31/2005
Making Registers Ring
I love a good case study as much as the next person but I sometimes forget that underneath all of the technology, best practices and consolidation lies the beating heart of a shrewd accountant.