ARTICLES BY THIS AUTHOR
- 4/30/2005
Del Monte Foods Bets On Business Intelligence
New effort to drive operational efficiencies across sales, marketing and finance - 4/30/2005
Best TPM Practices Reap Big Rewards
Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge. - 4/30/2005
Up and coming industry-wide initiative: LOCATION, LOCATION, LOCATION
All roads lead to Rome, as the expression goes, but for consumer goods companies all roads lead to the retailer -- the consumer goods company's customer. - 4/30/2005
The Pulse -- May 2005
The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005. - 4/30/2005
Buzz-worthy Customer Service
Coffee Bean International brews a robust analytics strategy to satisfy 2,000 accounts - 4/30/2005
Is Sarbanes-Oxley Overzealous?
During a pleasant cocktail reception at a users conference in Phoenix, I was shooting the breeze with an elite consumer goods crowd that was eager to learn more about trade promotions. - 3/31/2005
Rapid Return
Like most consumer goods manufacturers, Thermos is facing increased pressure from its larger retail partners like Wal-Mart, Target and Walgreens to deliver orders faster and more accurately, and to implement new technology standards like radio frequency identification (RFID). - 3/31/2005
Upcoming Events
April 10-12, RFID Journal LIVE! 2005, produced by RFID Journal/Mosaic Media Partners, Sheraton Hotel & Towers, Chicago. - 3/31/2005
Special Report: Communication Breakdown
New research indicates that consumer goods firms do not fully understand how to measure true customer profitability