ARTICLES BY THIS AUTHOR
- 11/30/2006
Optimizing Process
Gus Barber started Barber Foods with one employee, a butcher knife and an old truck. He had a 1,000 square foot facility and delivered beef to restaurants and markets in Portland, Me. - 11/30/2006
Unilever Improves Data Exchange
Unilever is partnering with RedPrairie Corporation in the trial of Electronic Product Code Information Service (EPCIS) to collect and access information from within it logistics environment and from trading partners in the supply chain. - 11/30/2006
Church & Dwight Makes Use Of Marketing Information
Church & Dwight Co. Inc. and ACNielsen U.S. form a long-term arrangement designating ACNielsen as its primary provider of marketing information services on a global basis. - 11/30/2006
Holiday Shopping For A Cause
Findings from the Cone Holiday Trend Tracker, a nationwide poll to determine Americans' plans for charitable giving this holiday season, show that more than half of Americans intend to purchase a holiday gift that gives back a portion of the proceeds to a cause. - 11/30/2006
2006 Innovation & Technology Awards
<div>Consumer goods industry leaders are recognized at CGT events for excellence in innovation, technology and business strategies </div> - 11/30/2006
Overcoming The Margin Squeeze
Consumer goods companies must develop breakthrough strategies for grow - 11/30/2006
Standout Customer Management
Pepsico finds top-line value in a sophisticated data mining. - 11/30/2006
Kraft Appeals To Consumer Scents
As an example of how marketers are using scent in advertising, Kraft Foods Inc. ran five rub-and-sniff ads for some of its products, including Chips Ahoy and Philadelphia Cream Cheese, in a special edition of Time Warner's People magazine, reports the Wall Street Journal.