ARTICLES BY THIS AUTHOR
- 11/30/2006
Most Innovative Company: December 2006
<div>Procter & Gamble challenges convention and reinvents the way it does business to better win in the marketplace</div> - 11/30/2006
Kellogg Expands Special K Brand
Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales. - 11/30/2006
Burt's Bees Streamlines Supply
Modern factories demand shorter lead times, quicker reaction to exceptions, stronger material scheduling capabilities and more customization to run efficiently - 11/30/2006
Tackling Trade Spend
Integrated sales management gives Organic Valley an edge in organics market - 11/30/2006
Most Innovative Product -- December 2006
Nike and Apple collaborate to revolutionize the runner experience with the Nike+iPod sport kit - 11/30/2006
Optimizing Process
Gus Barber started Barber Foods with one employee, a butcher knife and an old truck. He had a 1,000 square foot facility and delivered beef to restaurants and markets in Portland, Me. - 11/30/2006
Unilever Improves Data Exchange
Unilever is partnering with RedPrairie Corporation in the trial of Electronic Product Code Information Service (EPCIS) to collect and access information from within it logistics environment and from trading partners in the supply chain. - 11/30/2006
Church & Dwight Makes Use Of Marketing Information
Church & Dwight Co. Inc. and ACNielsen U.S. form a long-term arrangement designating ACNielsen as its primary provider of marketing information services on a global basis.