ARTICLES BY THIS AUTHOR
- 11/30/2006
Breakthrough SMB -- December 2006
Sunny D shines with efficient trade plans post P&G spin off - 11/30/2006
Power User -- December 2006
Nestle consumer relationship marketing program earns the company kudos - 11/30/2006
Catching up with Rick Brindle, Customer Vice Presidient, E-Sales & Industry Relations, Kraft Foods
Kara Romanow sits down with Rick Brindle, customer vice president of e-sales & industry relations for Kraft Foods. - 11/30/2006
In With The New
Hormel foods implements systematic approach to trade promotion management - 11/30/2006
Most Innovative Company: December 2006
<div>Procter & Gamble challenges convention and reinvents the way it does business to better win in the marketplace</div> - 11/30/2006
Kellogg Expands Special K Brand
Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales. - 11/30/2006
Burt's Bees Streamlines Supply
Modern factories demand shorter lead times, quicker reaction to exceptions, stronger material scheduling capabilities and more customization to run efficiently - 11/30/2006
Tackling Trade Spend
Integrated sales management gives Organic Valley an edge in organics market