ARTICLES BY THIS AUTHOR
- 12/31/2006
Top 10: Demand Data Analytics
McNeil Consumer Healthcare, a division of McNeil-PPC Inc., markets over-the counter (OTC) pharmaceutical products, including Tylenol and Motrin IB. - 12/31/2006
Readers' Choice Survey 2007
For the seventh consecutive year, CGT is proud to present our annual Readers' Choice rankings. - 12/31/2006
Kellogg Serves Special K "Chocolatey Delight"
Kellogg Company says it's coming to the rescue of woman looking for an evening snack without the guilt, with new Special K Chocolatey Delight. - 12/31/2006
Top 10: Trade Promotion Management
Hormel Foods implemented Siebel Business Analytics and Siebel Consumer Goods to improve trade promotion management, customer relations, productivity, efficiency and effectiveness of marketing investments. - 12/28/2006
Special Report - December 2006
The world may never know the formula behind Coke Classic or why a box of cereal costs more than a bushel of bananas, but there is one closely guarded secret in the consumer goods space that is beginning to unfurl: price optimization. - 12/19/2006
CGT Inside News - 12/20/2006
7-Eleven Inc. announces winners of its 2006 Retailer Initiative Awards. - 12/5/2006
CGT Inside News - 12/06/2006
Swiss drugmaker Novartis AG is rumored to be considering the sale of baby food maker Gerber Products Co. to Nestle, reported the Wall Street Journal. - 11/30/2006
Power User -- December 2006
Nestle consumer relationship marketing program earns the company kudos - 11/30/2006
Catching up with Rick Brindle, Customer Vice Presidient, E-Sales & Industry Relations, Kraft Foods
Kara Romanow sits down with Rick Brindle, customer vice president of e-sales & industry relations for Kraft Foods. - 11/30/2006
In With The New
Hormel foods implements systematic approach to trade promotion management