ARTICLES BY THIS AUTHOR
- 11/30/2006
Holiday Shopping For A Cause
Findings from the Cone Holiday Trend Tracker, a nationwide poll to determine Americans' plans for charitable giving this holiday season, show that more than half of Americans intend to purchase a holiday gift that gives back a portion of the proceeds to a cause. - 11/30/2006
2006 Innovation & Technology Awards
<div>Consumer goods industry leaders are recognized at CGT events for excellence in innovation, technology and business strategies </div> - 11/30/2006
Overcoming The Margin Squeeze
Consumer goods companies must develop breakthrough strategies for grow - 11/30/2006
Standout Customer Management
Pepsico finds top-line value in a sophisticated data mining. - 11/30/2006
Kraft Appeals To Consumer Scents
As an example of how marketers are using scent in advertising, Kraft Foods Inc. ran five rub-and-sniff ads for some of its products, including Chips Ahoy and Philadelphia Cream Cheese, in a special edition of Time Warner's People magazine, reports the Wall Street Journal. - 11/30/2006
Wrapping Things Up
As the year closes you might be thinking about "wrapping" things up just like I am. I am one of those nostalgic people who like to consider the past year's events. - 11/30/2006
Breakthrough SMB -- December 2006
Sunny D shines with efficient trade plans post P&G spin off - 10/31/2006
Retail
Wal-Mart Stores Inc. recently announced that it will bring another 500 stores and clubs online with its RFID initiative by the end of this fiscal year, bringing the total number of its retail loccations using the technology to more than 1,000.