ARTICLES BY THIS AUTHOR
- 12/31/2006
Pepsi Maximizes Marketing ROI
Pepsi-Cola North America leverages Avista Decision Support Services (Avista DSS) by Marketing Management Analytics Inc. (MMA) to help maximize the return on its marketing investments. - 12/31/2006
Top 10: RFID Hardware
Some might call it nepotism. But customers should be suspicious if a company doesn't deploy its own technology. - 12/31/2006
Sara Lee Introduces 100 Percent Whole Wheat Bread
In a recent survey commissioned by Sara Lee Food & Beverage, 73 percent of consumers incorrectly identified their bread as 100 percent whole wheat when it actually has similar nutritional make-up to traditional white bread. - 12/31/2006
M&As
THE MERGER AND ACQUISITION (M&A) trend continued through 2006, impacting a large number of technology providers that service the consumer goods (CG) industry. - 12/31/2006
Top 5: Enterprise Resource Planning
In 2005 Gillette merged with Procter & Gamble, forming one of the world's largest consumer goods companies. - 12/31/2006
7-Eleven Honors Key Suppliers
7-Eleven Inc. announces winners of its 2006 Retailer Initiative Awards, which formally recognize those suppliers that excelled at helping 7-Eleven meet its convenience customers' changing needs through team merchandising, demandchain solutions, cost of goods, category management and contributing to creative advertising and promotional programs. - 12/31/2006
Reader's Choice: Editor's Pick
While this year's Readers' Choice Awards span 12 solution and service categories, some companies do not fit snugly into any one category. - 12/31/2006
Jarden Launches Operation Careers For Veterans
Jarden Corporation, a provider of niche consumer products with brands including First Alert, Coleman and Oster, announced the initiation of "Operation Careers for Veterans." - 12/31/2006
Top 10: Supply Chain Planning
The temptation for small to midsized businesses is to implement a quick-fix point solution as each new business process problem comes to the fore, and each functional department cries out for a remedy.