ARTICLES BY THIS AUTHOR
- 12/31/2006
Kellogg Serves Special K "Chocolatey Delight"
Kellogg Company says it's coming to the rescue of woman looking for an evening snack without the guilt, with new Special K Chocolatey Delight. - 12/31/2006
Top 10: Trade Promotion Management
Hormel Foods implemented Siebel Business Analytics and Siebel Consumer Goods to improve trade promotion management, customer relations, productivity, efficiency and effectiveness of marketing investments. - 12/31/2006
Top 10: Business Intelligence
Brown-Forman, one of the leading producers and marketers of distilled spirits such as Jack Daniels and Southern Comfort, sought to enhance communications and business processes for its employees. - 12/31/2006
Pepsi Maximizes Marketing ROI
Pepsi-Cola North America leverages Avista Decision Support Services (Avista DSS) by Marketing Management Analytics Inc. (MMA) to help maximize the return on its marketing investments. - 12/31/2006
Top 10: RFID Hardware
Some might call it nepotism. But customers should be suspicious if a company doesn't deploy its own technology. - 12/31/2006
Sara Lee Introduces 100 Percent Whole Wheat Bread
In a recent survey commissioned by Sara Lee Food & Beverage, 73 percent of consumers incorrectly identified their bread as 100 percent whole wheat when it actually has similar nutritional make-up to traditional white bread. - 12/31/2006
M&As
THE MERGER AND ACQUISITION (M&A) trend continued through 2006, impacting a large number of technology providers that service the consumer goods (CG) industry. - 12/31/2006
Top 5: Enterprise Resource Planning
In 2005 Gillette merged with Procter & Gamble, forming one of the world's largest consumer goods companies. - 12/31/2006
7-Eleven Honors Key Suppliers
7-Eleven Inc. announces winners of its 2006 Retailer Initiative Awards, which formally recognize those suppliers that excelled at helping 7-Eleven meet its convenience customers' changing needs through team merchandising, demandchain solutions, cost of goods, category management and contributing to creative advertising and promotional programs.