ARTICLES BY THIS AUTHOR
- 1/2/2008
Scolari's Adds Price and Optimization Tools
Scolari's Food and Drug selects Revionics for its price and promotion optimization technology. - 1/2/2008
Coors Rewards Designated Drivers with Super Bowl Tickets
The HERO Campaign for Designated Drivers, a national grassroots drunk driving prevention organization, is teaming up with Coors Brewing Company to reward safe driving and alcohol responsibility. - 1/2/2008
Altria Group Inc. completed the spin off of Kraft Foods
Chairman and CEO Irene Rosenfeld joined 11 Kraft employees from around the world to ring The Opening Bell at the New York Stock Exchange - 1/2/2008
Timberland Launches UK Site
Timberland launches its U.K. site with Demandware's e-commerce platform - 1/2/2008
Kimberly-Clark To Equip In-Store Displays With RFID
A valuable use case for RFID surfaced when Kimberly-Clark announced it would equip promotional displays with a mobile RFID tagging solution it developed with OATSystems and ADASA to improve the execution of in-store product promotions. - 1/2/2008
Beam Global Hires U.S. Commercial Development Head
Beam Global Spirits & Wine Inc. announces that Bill Newlands, former president of Beam Wine Estates, will rejoin the company to serve in a newly created role as senior vice president, U.S. Commercial Development - 12/31/2007
Cadbury Schweppes Bottles The Ice Cream Float
More than 110 years after the ice cream float was first invented, Cadbury Schweppes Americas Beverages will introduce A&W and Sunkist Floats, which aim to recreate all the rich creamy frothiness of a real ice cream float -- only in a bottle. - 12/31/2007
Avon and Orman Empower Women
A first of its kind in the direct selling industry, Avon Products Inc. and Suze Orman, renowned personal finance expert,award winning television host and bestselling author, form a special partnership to provide financial empowerment to women around the world. - 12/31/2007
Coca-Cola Resolves To Support Exercise
Coca-Cola North America enters into a two-year agreement with ExerciseTV, the first comprehensive, on-demand network dedicated to fitness, sports training and motivational programming. - 12/31/2007
Hasbro Makes A Play For Cranium
In a market mostly plagued by recall news, Hasbro Inc. had some good news to share