Timberland Launches UK Site

1/3/2008

Timberland launches its U.K. site with Demandware's e-commerce platform. As part of Timberland's strategic initiative to push into international markets, the new site offers U.K. customers the option to purchase Timberland products directly from the Web. The footwear, apparel and accessories designer chose Demandware for its advanced merchandising functionality and its ability to run multiple country-specific sites from a single platform. The site also uses the e-commerce platform for the control and capabilities it delivers to Timberland's in-house Web merchandising teams. "We needed an e-commerce partner who could help our international business extend across multiple brands and geographies," says Troy Brown, senior director and general manager, e-commerce, The Timberland Company. "Demandware gave our e-commerce team the platform we needed to drive our growth."