ARTICLES BY THIS AUTHOR
- 1/8/2008
Kimberly-Clark Debuts Massive Cottonelle Campaign
Kimberly-Clark Corporation (K-C) is launching the largest non-traditional marketing campaign in its history to help drive further sustainable growth for its Cottonelle brand. - 1/8/2008
Avon Details Final Restructuring Program Plans
Avon Products Inc. announces the final initiatives of the restructuring program under its turnaround plan, begun in late 2005. - 1/8/2008
Dassault Systemes Partners with Integware
Dassault Systemes (DS), a provider of 3D and Product Lifecycle Management (PLM) solutions, forms a business alliance agreement with Integware Inc., a PLM services and solutions provider for the life sciences and consumer packaged goods markets - 1/8/2008
Monterey Gourmet Foods Selects Sales and Marketing Lead
Monterey Gourmet Foods appoints Michael P. Schall to the role of senior vice president of Sales and Marketing. In this new role, Schall will lead the company's sales and marketing teams as well as contribute to the advancement of the overall growth strategy and execution of key corporate initiatives. - 1/2/2008
Tyson Foods Unveils $45 Million R&D Facility
Tyson Foods Inc. unveiled its new $45 million research and development facility designed to enhance the company's ability to create new foods and bring them - 1/2/2008
Looking Back: The Top 10 CGT Inside News Stories of 2007
The consumer goods industry saw a lot of market altering news in 2007. - 1/2/2008
Warnaco Completes Sale of Swimwear Businesses
The Warnaco Group Inc. sells its Anne Cole, Cole of California and Catalina businesses to In Mocean Group LLC for total consideration of approximately $26 million. - 1/2/2008
Scolari's Adds Price and Optimization Tools
Scolari's Food and Drug selects Revionics for its price and promotion optimization technology. - 1/2/2008
Coors Rewards Designated Drivers with Super Bowl Tickets
The HERO Campaign for Designated Drivers, a national grassroots drunk driving prevention organization, is teaming up with Coors Brewing Company to reward safe driving and alcohol responsibility. - 1/2/2008
Altria Group Inc. completed the spin off of Kraft Foods
Chairman and CEO Irene Rosenfeld joined 11 Kraft employees from around the world to ring The Opening Bell at the New York Stock Exchange