ARTICLES BY THIS AUTHOR
- 2/12/2008
IDS Scheer and Satyam Extend Relationship
IDS Scheer announces that its partnership with Satyam Computer Services Ltd. is being extended to drive more strategic usage of the ARIS platform - 2/12/2008
Hasbro Appoints New CEO
Hasbro Inc. announces that Alfred J. Verrecchia will step down as CEO and be replaced by Chief Operating Officer Brian Goldner, effective May 22. - 2/11/2008
Best Buy Optimizes Markdown Pricing
Best Buy selects DemandTec Markdown to help effectively manage price, profit and inventory levels. - 2/11/2008
Siemens Awards Global Freight Contract to DHL
Siemens' air and ocean freight and Customs Brokerage business in the United States will use DHL Global Forwarding as its preferred international carrier. - 2/11/2008
HP Deploys E-Commerce Platform
HP uses Demandware's On Demand E-commerce platform to help merchandise and market digital entertainment content. Demandware will facilitate e-commerce transactions to help HP's Digital Content Services business capitalize on the demand for high-quality movies, TV shows, games and music. - 2/11/2008
l.e.i. Brand Hits Wal-Mart Stores in Summer 2008
Jones Apparel Group Inc. announces that Wal-Mart will begin carrying the l.e.i. brand for juniors, junior plus and girls in summer 2008 for Back-to- School at Wal-Mart stores nationwide. - 2/11/2008
Johnson's Launches Comprehensive Marketing Campaign
In an effort to appeal to today's modern moms, particularly the growing number of moms online, Johnson's is launching a new comprehensive marketing campaign focused around the theme and power of a mother's touch. - 2/5/2008
Levi Strauss & Co. Optimizes Global Supply Chain
Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of the world's largest brand-name apparel marketers with sales in more than 110 countries. - 2/5/2008
Diageo Buys Stake in Ketel One
Diageo and the Nolet family will form a new 50/50 company, which will own the perpetual exclusive global rights to sell, market and distribute the successful super-premium Ketel One vodka. - 2/5/2008
Alberto-Culver Appoints President of Global Brands
The Alberto-Culver Company appoints Gina Boswell to the position of president of global brands. Reporting to V. James Marino, president and chief executive officer, Boswell will oversee global brands such as Alberto V05, TRESemme, St. Ives and Nexxus, research and development, and consumer insights.