HP Deploys E-Commerce Platform

HP uses Demandware's On Demand E-commerce platform to help merchandise and market digital entertainment content. Demandware will facilitate e-commerce transactions to help HP's Digital Content Services business capitalize on the demand for high-quality movies, TV shows, games and music. "Our customers are in rapidly expanding businesses and our solutions must adapt accordingly without any delays or impact on performance," said Willemde Zoete, vice president and general manager, Digital Content Services, HP. "Demandware's platform will enable us to quickly deploy storefronts and scale with us as we grow." Demandwares' e-commerce platform offers retailers advanced merchandising and promotions and simplified pricing across a multi-site environment. Demandware's platform also provides the analytics tools and site monitoring to help businesses track ongoing revenue and transactional data, including dollar value of sales and conversion rates.