ARTICLES BY THIS AUTHOR
- 10/13/2009
Clorox, GSK Share Innovation Tactics
In the current economic climate, innovation is power. Top consumer goods executives recently gathered to gain insight into driving innovation and sparking creativity. Watch behind the scenes video coverage of the meeting here. - 10/12/2009
Cadbury Tastes Satisfaction in Field Sales
Beloved brands of gum, candy and chocolate are expanding their presence on millions of palettes through Cadbury's proactive sales force. - 10/12/2009
O4 Announces Name Change to Quofore
The new name was selected after a rigorous process that included linguistic review across twenty-four countries and six continents. - 10/12/2009
Valor Brands Implements VMI Program
The diaper supplier will implement Vendor Managed Inventory with key consumer goods retailers. - 10/12/2009
ConAgra Foods Masters Demand Sensing
A new solution is expected to enable ConAgra to shape demand to deliver superior customer service and help reduce forecast error. - 10/12/2009
Wal-Mart Adds to Online Product Portfolio
Customers can now shop online for thousands of health and beauty products - including diapers, vitamins and more - for home delivery. - 10/11/2009
Vera Bradley Tackles Four Big Supply Chain Projects
Under the best circumstances it's a challenge to individually implement ERP and supply chain solutions, automate paper-driven processes, or move to a larger warehouse. But try tackling it all at the same time. That's just what executives at Vera Bradley decided to do. - 10/11/2009
Four Steps for Successful Marketplace Innovation
Today, we are in the middle of dramatic marketplace shifts. Find out how Apple and others have been able to change with or even ahead of marketplaces by following these four steps. - 10/11/2009
Black & Decker HHI Puts CPFR to Action
To better support its existing alliances with two superstore retailers, supply chain leaders at Black & Decker Hardware and Home Improvement (HHI) recently sought one synchronized view of demand throughout its supply chain.<br /> - 10/11/2009
P&G's Tampax Touts Serena
Williams defeats Tampax's Mother Nature character, who tries to deliver her "monthly gift" in an unsuccessful attempt to throw Williams off her game - on and off the tennis court.<br />