ARTICLES BY THIS AUTHOR
- 10/19/2009
Ty.Phoo Tea Takes Fast Track to Forecasting Accuracy
Expansion into new markets forced Ty.phoo Tea to get forecasting performance right in record time, three weeks to be exact. - 10/19/2009
P&G's Tampax Endorsed by Serena
Williams defeats Tampax's Mother Nature character, who tries to deliver her "monthly gift" in an unsuccessful attempt to throw Williams off her game -- on and off the tennis court. - 10/19/2009
Mattel Helps Make Dreams Come True
Mattel works with the Make-A-Wish organizations to grant wishes globally to children related to its American Girl, Barbie and Hot Wheels brands. - 10/19/2009
Jarden Consolidates Supply Chain
Jarden Consumer Solutions has a tradition of growing organically and through acquisition, therefore the need to streamline and consolidate all of the brand's supply chain processes under one flexible solution is paramount. - 10/18/2009
AT&T Offers New App for CG Industry
Key benefits can include increased worker productivity, improved customer service, and the ability to accelerate the invoicing process and shorten billing cycles. - 10/18/2009
11 Small CG Firms Find Opportunity in Recession
The recession has been an especially dark time for small business owners. Yet, 11 small businesses in the consumer goods industry have all shown growth despite dire economic conditions, the best of which reported a 56 percent increase in sales this year. - 10/18/2009
Schwan's Deploys Trade Optimization Tool
The company invests in software services to strategically plan base price and promotion strategies. - 10/15/2009
Pepsi Bottling Ventures Plans Acquisition
The Pepsi-Cola bottler signs a Letter of Intent to purchasethe assets of Pepsi Cola Bottling Company of Conway-Myrtle Beach Inc. - 10/15/2009
ConAgra Sets New Goal for Product Portfolio
The company pledges to reduce salt across its portfolio of food products by 20 percent by 2015. - 10/13/2009
Clorox, GSK Share Innovation Tactics
In the current economic climate, innovation is power. Top consumer goods executives recently gathered to gain insight into driving innovation and sparking creativity. Watch behind the scenes video coverage of the meeting here.