ConAgra Foods Masters Demand Sensing
ConAgra Foods selects Terra Technology's Multi-Enterprise Demand Sensing (MDS) solution to reduce inventory and improve customer service.
"ConAgra Foods selected Terra Technology's Multi-Enterprise Demand Sensing solution to improve short-term forecast accuracy, reduce inventory and improve cash flow," says Steve Vielmetti, vice president, Demand Planning and Supply Chain Optimization for ConAgra Foods. "MDS will help enable us to more capably predict changes in consumer behavior, helping us reduce safety stock by up to 15 percent and reduce costs in our supply chain."
Multi-Enterprise Demand Sensing aims to reconcile daily demand signals from all participants in the supply chain. MDS uses pattern recognition mathematics to decipher which information is predictive and in a recent pilot, the software reduced forecast error by 40 percent for all retail items.
"ConAgra Foods selected Terra Technology's Multi-Enterprise Demand Sensing solution to improve short-term forecast accuracy, reduce inventory and improve cash flow," says Steve Vielmetti, vice president, Demand Planning and Supply Chain Optimization for ConAgra Foods. "MDS will help enable us to more capably predict changes in consumer behavior, helping us reduce safety stock by up to 15 percent and reduce costs in our supply chain."
Multi-Enterprise Demand Sensing aims to reconcile daily demand signals from all participants in the supply chain. MDS uses pattern recognition mathematics to decipher which information is predictive and in a recent pilot, the software reduced forecast error by 40 percent for all retail items.