ARTICLES BY THIS AUTHOR
- 1/21/2010
Reckitt Benckiser Expands Demand Intelligence Platform
With operations in 60 countries and sales in over 180, Reckitt Benckiser expanded its retail team use of LumiData's SOLYS demand intelligence solution. - 1/21/2010
Online Pet Supplier Leverages E-Commerce Platform
Commerce Generation handled all aspects of the site's development, from graphic design, to usability testing to development of the backend. - 1/21/2010
American Apparel Uses RFID
<!-- /* Font Definitions */@font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;}@font-face {font-family:Arial; panose-1:0 2 11 6 4 2 2 2 2 2; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} /* Style Definitions */p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";}table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";}@page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;}div.Section1 {page:Section1;}-->AmericanApparel is expected to boost sales, customer satisfaction and employeeproductivity with an RFID solution from Xterprise. - 1/21/2010
Dr Pepper and Electronic Arts Partner for Marketing
<!-- /* Font Definitions */@font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;}@font-face {font-family:Arial; panose-1:0 2 11 6 4 2 2 2 2 2; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} /* Style Definitions */p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";}table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";}@page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;}div.Section1 {page:Section1;}-->ElectronicArts Inc. and Dr Pepper launch an innovative brand marketing program deliveringcustom built interactive entertainment to Dr Pepper fans. - 1/21/2010
Nestle Brand Ads Go 3D with Provision
<!-- /* Font Definitions */@font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;}@font-face {font-family:Arial; panose-1:0 2 11 6 4 2 2 2 2 2; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} /* Style Definitions */p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";}table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";}@page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;}div.Section1 {page:Section1;}-->Nestle commitsto advertising its Nescafe brand across Kariba's Enterprises advertisingnetwork in the Caribbean. - 1/21/2010
New Beginnings
<!-- /* Font Definitions */@font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;}@font-face {font-family:Arial; panose-1:0 2 11 6 4 2 2 2 2 2; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} /* Style Definitions */p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";}em {}table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";}@page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;}div.Section1 {page:Section1;}--><em>CGT </em>Executive Editor Kara Romanow gives you a sneak peek into the trendsand topics discussed in this month's issue. - 1/21/2010
Pulse: Hanes' Online Virtual Sock Drive Ties Social Networkers
<!-- /* Font Definitions */@font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;}@font-face {font-family:Arial; panose-1:0 2 11 6 4 2 2 2 2 2; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} /* Style Definitions */p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";}table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";}@page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;}div.Section1 {page:Section1;}--> The virtual sock drive via Facebook will determine the number of real socks donated to the United Way. - 1/21/2010
Welcome to the "Beyond ERP" Era!: Bernard Goor, Oracle
Many companies are still facing considerable challenges to drive competitive differentiation in the marketplace. Here, Bernard Goor, vice president, Consumer Goods for Oracle, discusses moving from standardization (enabled by ERP) to differentiation (enabled by Enterprise Architecture). - 1/21/2010
Pop Secret's New Campaign
<!-- /* Font Definitions */@font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;}@font-face {font-family:Arial; panose-1:0 2 11 6 4 2 2 2 2 2; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} /* Style Definitions */p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";}table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";}@page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;}div.Section1 {page:Section1;}-->The newtelevision commercials, movie sponsorships and popsecret.com, debut Dec. 17,2009. - 1/21/2010
Schwan's Better Equips Field Workers
<!-- /* Font Definitions */@font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;}@font-face {font-family:Arial; panose-1:0 2 11 6 4 2 2 2 2 2; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} /* Style Definitions */p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";}table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";}@page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;}div.Section1 {page:Section1;}-->TheQuofore solution is expected to arm customer sales representatives and routedrivers for performance excellence.