ARTICLES BY THIS AUTHOR
- 1/20/2010
2010 Readers' Choice: Demand Data Analytics
<em>CGT </em>readers recognize the demand data analytics solution and service providers that best empower their businesses. - 1/20/2010
Pepsi Opens Online Site for Idea Submissions
The Pepsi Refresh Project is an evolution of the Refresh Everything initiative Pepsi launched in 2009, which showed the brand as a catalyst for optimism. - 1/20/2010
2010 Readers' Choice: Outsourcing/IT Integration
<em>CGT </em>readers recognize the outsourcing/IT integration solution and service providers that best empower their businesses. - 1/18/2010
PepsiCo Selects TPM/Optimization Solution
Integrated with the back office, CAS 8 is expected to provide a comprehensive view of account and channel performance. - 1/17/2010
PepsiCo's Gatorade Taps VP of Brand Marketing
The new candidate most recently served as the global business development director for Women's Training at Nike Inc. - 1/17/2010
New Trends in Collaboration
IDC surveyed manufacturers and retailers about their joint initiatives in areas like S&OP, private label and sustainability. Then we asked experts from Sony, Goodyear and SAP to candidly discuss findings. Hear what they had to say. - 1/17/2010
Hormel Acquires Unilever Brand
The line, first introduced in 2004, is a strong player in the refrigerated side dish segment. - 1/14/2010
P&G Partners to Launch E-Commerce Learning Lab
The eStore featuring P&G brands will test innovative e-commerce concepts that are expected to unlock growth for online sales of consumer product categories. - 1/14/2010
Shiseido Intends to Acquire Bare Escentuals
The $1.7 billion transaction combines Shiseido's global reach and product development capabilities with Bare Escentuals' mineral-based cosmetic portfolio and multi-channel marketing. - 1/12/2010
Cadbury Gives More Reasons for Rejecting Kraft's Offer
Cadbury explains why Kraft's offer remains "fundamentally unattractive".