ARTICLES BY THIS AUTHOR
- 10/27/2010
Tide, Cheerios, Mary Kay Top Consumer Loyalty List
Find out which brands ranked No. 1 in consumer loyalty according to the 2010 Brand Keys Customer Loyalty Engagement Index, a national survey that examines customer's relationships with 518 brands in 71 categories. - 10/26/2010
Coca-Cola Bottler Adopts Demand Planning
The company's largest distributor in South Africa adopts solutions to ensure the correct products are available at the right time. - 10/26/2010
CGT Reveals Business & Technology Leadership Award Winners
Newell Rubbermaid, Anheuser-Busch InBev, Project 7 and six other CG companies took home awards at the 2010 Consumer Goods Business & Technology Leadership Conference this week. Find out which successful projects earned them this coveted recognition. - 10/26/2010
Kellogg Selects Retail Execution Provider for Mexico
The solution is expected to help Kellogg execute its in-store marketing strategies by providing sales representatives with enhanced store-level merchandising and reporting capabilities. - 10/26/2010
Crocs Implements Data Access Solution
Footwear maker and retailer Crocs has deployed a solution that provides near real-time data access from key enterprise systems to support its global, multi-channel supply chain. - 10/18/2010
PepsiCo Revolutionizes Farming with Web-Based Tool
crop management system will enable PepsiCo's farmers to monitor, manage and reduce water use and carbon emissions, while also maximizing potential yield and quality. - 10/18/2010
Daisy Brand Gains Operational Control
A new tool will help address the company's complex financial systems as well as its need to efficiently manage operations and customer service. - 10/18/2010
'Tis the Season: Mobile Devices Gain Popularity among Holiday Shoppers
New survey findings indicate that more than one-fourth of American adults with a smartphone will use these devices to research or make holiday purchases, and that number jumps to 45 percent among young adults 18-24 - 10/14/2010
Jones New York's In-Store Innovation
The Jones New York section of Macy's will feature a smart store design and offer smart-phone content created to enrich the shopping experience for Jones customers.