ARTICLES BY THIS AUTHOR
- 11/8/2010
P&G Announces Innovative Learning Partnership
A unique collaboration between a social enterprise and Procter & Gamble seeks to develop and scale a sustainable model for developing countries. - 11/2/2010
3M Makes Major Operating System Upgrade
As a leading innovative company that produces products across diverse markets, 3M needed an operating system that allowed its employees to be productive, while at the same time tightening network security and reducing costs of PC management. - 11/2/2010
Dior Tries Conversational Marketing On for Size
The fashion and beauty brand uses a solution to store all of its U.S. customer data generated from every touch-point. As a result, Dior achieved a double digit increase in response to its Fall/Winter catalog versus the previous season's mailer. - 11/2/2010
Retailers and Manufacturers Unite to Advance Item Level RFID
While some say the technology has fallen from grace, item level RFID is actually moving from pilots to deployments. Now, the Jones Group, Conair, Wal-Mart and more are working together to develop measurable value propositions and standards-based guidelines. - 11/2/2010
Oracle to Buy ATG for $1 Billion
The cash merger, which is expected to close in early 2011, will create a potent combination of CRM and cross-channel commerce. - 10/31/2010
Truvia Launches National Ad Campaign
The third largest brand in the U.S. sugar substitute category, Truvia natural sweetener, introduces the new multi-million dollar "Sweetness Stories" print, television, digital and social media advertising campaign. - 10/31/2010
Chef Boyardee Opens Club Mum
Chef Boyardee, a brand of ConAgra Foods, launches an easy-to-navigate online community for moms to share insider experiences, ideas and helpful hints about family mealtime and other popular topics. - 10/31/2010
Clinique Unviels Consumer-Inspired Concept
Inspired by today's woman and her shopping habits, the Clinique counter at Lord & Taylor Fifth Avenue utilizes modern design and technology to improve functionality and facilitate the Clinique service as you like it concept. - 10/31/2010
Luvs Diapers Get New Look
P&G's Luvs baby diapers will offer consumers upgraded packaging features and a new Heavy Dooty Protection diaper design this fall. - 10/27/2010
P&G Initiative Makes Shopping Easier
To make shopping for innovative products effortless and cost effective, the Procter & Gamble Company introduces the Have You Tried This Yet? initiative, which showcases original products that meet the consumers' everyday needs.