ARTICLES BY THIS AUTHOR
- 10/14/2010
Performance Management: Steve Rosenstock, Clarkston Consulting
Consumer products executives have anopportunity to realize competitive advantage through a new set of metrics thatare tailored toward their specific organizational structure, strategy and goals. - 10/14/2010
eBay Launches Digital LookBook
The world's largest online marketplace unveils the eBay Fashion LookBook -- its first ever shoppable, shareable digital style gallery. - 10/14/2010
Land O'Lakes Deploys a Catalyst for Change
Historically,Land O' Lakes ran as a holding company with many separate entities. Over time,this resulted in an overly complex IT environment. In 2005,a strategic decision was made to move toward an operating company mode. Here, two company VPs give an exclusive update on Project Catalyst'sprogress. - 10/14/2010
Just Born Gets Spooky
Just Born Inc. is dressing up its PEEPS brand in rich luscious chocolate this Halloween. - 10/14/2010
Sierra Mist Goes Natural
Respondingto consumer demand for products made with natural ingredients, Pepsi-Cola NorthAmerica Beverages is transforming Sierra Mist, its popular lemon-lime soda,into Sierra Mist Natural. - 10/14/2010
MEI Completes Management Buy-Out
Majority owned by employees, the company continues growth while exceeding financial targets. - 10/14/2010
Staying in the Game: David Lambert, Wipro Technologies
Therecession changed the supply chain game tremendously. Lambert sheds some lighton how CG firms can adopt the biggest supply chains trends today. - 10/14/2010
Walmart Continues E-commerce Growth
The expansion of 'Pick Up Today' and 'FedEx Site to Store' tests provide more savings and convenience for customers. - 10/14/2010
Jones New York's In-Store Innovation
The Jones New York section of Macy's will feature a smart store design and offer smart-phone content created to enrich the shopping experience for Jones customers. - 10/14/2010
Unilever Takes Full Accountability
<style type="text/css">@font-face {font-family: "Times New Roman";}@font-face {font-family: "Arial";}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }table.MsoNormalTable { font-size: 10pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }</style><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">With 400 brands spanning 14 categories of home, personal care and food products, Unilever touches many people's lives around the globe. Here, the company shares the fundamentals for getting the recall process right, including a powerful tool called the Rapid Recall Exchange.</span></p>