ARTICLES BY THIS AUTHOR
- 10/14/2010
Unilever Takes Full Accountability
<style type="text/css">@font-face {font-family: "Times New Roman";}@font-face {font-family: "Arial";}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }table.MsoNormalTable { font-size: 10pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }</style><p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">With 400 brands spanning 14 categories of home, personal care and food products, Unilever touches many people's lives around the globe. Here, the company shares the fundamentals for getting the recall process right, including a powerful tool called the Rapid Recall Exchange.</span></p> - 10/14/2010
Huggies Awards Grants to 12 Inventive Moms
Selectedfrom almost 400 applications, the first 12 grant recipients each successfullydemonstrated unique baby or childcare product ideas that address unmetparenting needs and make life easier for moms and dads. - 10/14/2010
What Price Reputation?
This article analyzes 40 of the largest players in the consumer packaged goods world and how they have been able to build up enough reputation capital to become the world's most reputable industry in 2010. - 10/14/2010
Defining Lines
CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 10/14/2010
Anna's Linens Drives Efficiency
As Anna's Linens grew, so did the need to improve theefficiency of its supply chain. It became clear that a more consolidatedapproach was required to effectively handle the increase in stores andshipments, and to take advantage of opportunities available within the supplychain. - 10/14/2010
Whole Foods Color Codes Choices
Whole Foods Market launches the first in-store color-coded sustainability-rating program for wild-caught seafood. - 10/14/2010
Smirnoff Globalizes Nightlife
Inan ambitious move set to break new ground in nightlife experiences, one of theworld's leading vodka brands unveils the "Smirnoff Nightlife ExchangeProject". - 10/14/2010
Sun Products Finds Speed to Value
Soon after the company's formation,the Sun Products' IT team needed establish a new IT environment. This entailedreplacing every software system, including a combination of packaged andproprietary applications, in a five-month time frame. - 10/14/2010
Crest, Oral-B Target Tweens
Crest and Oral-B launch Pro-Health FOR ME: a complete line of oral care products for tweens. - 10/14/2010
Performance Management: Steve Rosenstock, Clarkston Consulting
Consumer products executives have anopportunity to realize competitive advantage through a new set of metrics thatare tailored toward their specific organizational structure, strategy and goals.