ARTICLES BY THIS AUTHOR
- 11/21/2010
MeadWestvaco Reveals Open Innovation Portal
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">The MWV Exchange collaboration site, powered by inno360, is expected to enable breakthrough innovation with customers, partners and suppliers.</span> - 11/16/2010
Social Media Obsessed
CGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue. - 11/16/2010
Global Businesses Align to Provide Accurate Product Data to Consumers
Alliance participants, including Coke, Kraft, and P&G among others, first convened in March 2010 to discuss the state of publicly available product data, and decided to form the alliance and work together to improve it. - 11/16/2010
Nice Guys Finish First
A sneakpeek inside the Rock n' Roll CEO Barrie Bergman's new book. - 11/16/2010
RightSize Gains Fans and Funds with Social Commerce
RightSize can confidently say that a Facebook application has resulted in a 5 percent to 10 percent lift to overall Web revenue. - 11/16/2010
Kraft Foods Fine-Tunes Shopper Marketing Campaigns
The $48 billion company'sIn-Market Testing for Growth group is using the APT Test & Learn Analyticsto evaluate a broad range of projects, including new items, restages, in storere-designs and retail coverage models. - 11/16/2010
Jelly Belly Hits a Sweet Spot
After installing an ERP system that filled a desperate need for advanced planning tools, Jelly Belly Candy Company set its sights on deploying an accompanying customer relationship management system. - 11/16/2010
Is your Brand Ready?: Steven Skinner, Cognizant Business Consulting
Skinner reveals what itwill take for manufacturers and retailers to effectively connect to the shopperof the future. - 11/16/2010
Merisant Leverages SaaS for Sales Planning and TPM
For the maker of Equal and PureVia, managing information for more than 1,000 promotional deals every year became a near impossible task using Excel. The company adopted an SaaS solution and benefits become quickly apparent. - 11/16/2010
Growth & Innovation Forum Recap
Watch candid Q&A videosfrom the industry thought leaders that presented at this year's premier eventfor innovation-focused executives in the CG industry.