ARTICLES BY THIS AUTHOR
- 11/21/2010
Bolthouse Farms Leverages TPO
Bolthouse Farms aims to transform its trade planning in a unified planning environment with River Logic. - 11/16/2010
Nice Guys Finish First
A sneakpeek inside the Rock n' Roll CEO Barrie Bergman's new book. - 11/16/2010
RightSize Gains Fans and Funds with Social Commerce
RightSize can confidently say that a Facebook application has resulted in a 5 percent to 10 percent lift to overall Web revenue. - 11/16/2010
Kraft Foods Fine-Tunes Shopper Marketing Campaigns
The $48 billion company'sIn-Market Testing for Growth group is using the APT Test & Learn Analyticsto evaluate a broad range of projects, including new items, restages, in storere-designs and retail coverage models. - 11/16/2010
Jelly Belly Hits a Sweet Spot
After installing an ERP system that filled a desperate need for advanced planning tools, Jelly Belly Candy Company set its sights on deploying an accompanying customer relationship management system. - 11/16/2010
Is your Brand Ready?: Steven Skinner, Cognizant Business Consulting
Skinner reveals what itwill take for manufacturers and retailers to effectively connect to the shopperof the future. - 11/16/2010
Merisant Leverages SaaS for Sales Planning and TPM
For the maker of Equal and PureVia, managing information for more than 1,000 promotional deals every year became a near impossible task using Excel. The company adopted an SaaS solution and benefits become quickly apparent. - 11/16/2010
Growth & Innovation Forum Recap
Watch candid Q&A videosfrom the industry thought leaders that presented at this year's premier eventfor innovation-focused executives in the CG industry. - 11/16/2010
Sara Lee to Sell Body Care Business to Unilever
This transaction is a part of Sara Lee's ongoing process of divesting its International Household and Body Care business. - 11/16/2010
Social Media Obsessed
CGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue.