ARTICLES BY THIS AUTHOR
- 3/14/2011
Kraft Foods Announces Executive Transition
Timothy R. McLevish to leave mid-year 2011; David Brearton to become CFO. - 3/14/2011
P&G Announces Organizational Changes
P&Gs global product supply officer retires; the company announces current vice president product supply, global operations, as his successor. - 3/14/2011
Quiksilver Europe Changes Online Experience
<span style="font-family: 'Times New Roman'; font-size: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">Limelight now delivers between 80 percent to 95 percent of the retailers site content.</span> - 3/14/2011
Estella Partners for E-Commerce
Niche Retail will help Estella achieve its goals of growing online sales, increasing brand recognition, and boosting conversion rates. - 3/14/2011
Kimberly-Clark Drives Revenue with BI
In the first three months, Kimberly-Clark has already realized $10 million in additional revenue by avoiding out-of-stock scenarios. - 3/14/2011
Post Foods Effectively Transitions to New TPM Solution
After being acquired by Ralcorp, Post Foods successfully collaborated with a broker and a solutions provider to transition to a new enterprise resource planning (ERP) and trade promotion management (TPM) solution. - 3/14/2011
Wal-Mart Expands its Multichannel Offering
The service enables customers to purchase items online and receive free same-day pickup at a local Walmart store. - 3/14/2011
Specialized Drives Web Traffic
With RightNow, Specialized delivers personalized customer communications, which increase Web traffic to featured product pages by 30 percent. - 3/13/2011
DemandTec to Acquire M-Factor
M-Factor is a software-as-a-service company that enables consumer products companies to continuously analyze, forecast, and optimize marketing investments and trade spend. - 3/13/2011
IBM Launches New Software and Consulting Services
IBM is working with more than 2000 global and local brands such as global food producer Danone and 1-800-FLOWERS to ensure they are marketing to the right audience at the right time.