ARTICLES BY THIS AUTHOR
- 3/14/2011
Wal-Mart Expands its Multichannel Offering
The service enables customers to purchase items online and receive free same-day pickup at a local Walmart store. - 3/14/2011
Specialized Drives Web Traffic
With RightNow, Specialized delivers personalized customer communications, which increase Web traffic to featured product pages by 30 percent. - 3/14/2011
Kraft Foods Announces Executive Transition
Timothy R. McLevish to leave mid-year 2011; David Brearton to become CFO. - 3/14/2011
P&G Announces Organizational Changes
P&Gs global product supply officer retires; the company announces current vice president product supply, global operations, as his successor. - 3/14/2011
Quiksilver Europe Changes Online Experience
<span style="font-family: 'Times New Roman'; font-size: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">Limelight now delivers between 80 percent to 95 percent of the retailers site content.</span> - 3/14/2011
Estella Partners for E-Commerce
Niche Retail will help Estella achieve its goals of growing online sales, increasing brand recognition, and boosting conversion rates. - 3/14/2011
Kimberly-Clark Drives Revenue with BI
In the first three months, Kimberly-Clark has already realized $10 million in additional revenue by avoiding out-of-stock scenarios. - 3/14/2011
Post Foods Effectively Transitions to New TPM Solution
After being acquired by Ralcorp, Post Foods successfully collaborated with a broker and a solutions provider to transition to a new enterprise resource planning (ERP) and trade promotion management (TPM) solution. - 3/13/2011
CPSC Launches Consumer Product Safety Info Database
Consumers can visit www.SaferProducts.gov to submit reports of harm or risks of harm, and to search for safety information on products they own or may be considering buying. - 3/13/2011
DemandTec to Acquire M-Factor
M-Factor is a software-as-a-service company that enables consumer products companies to continuously analyze, forecast, and optimize marketing investments and trade spend.