ARTICLES BY THIS AUTHOR
- 3/17/2011
Coty Reveals New Fragrance
The new fragrance is released by actress Halle Berry as an "invitation for women to share their story..." - 3/17/2011
Newell Rubbermaid Optimizes S&OP
Newell Rubbermaids Sales and Operations Planning (S&OP) process has been the subject of an intensive improvement effort over the past two years. In fact, an S&OP initiative launched in 2008, generated 30 percent more cash for a total of $603 million in 2009. - 3/17/2011
True Planning: Linda Peel, Oracle Corp.
The need to evaluate market scenarios and drive supply chain decisions based on a clear understanding of what will drive profit and then align that to brand, category and target consumer profile strategies has never been more important. - 3/17/2011
P&G Promotes Oral Health
Crest and Oral-B have started a cross-country crusade, the "4X Cleaner Crusade," to educate people on how they can achieve better oral health. - 3/17/2011
Stanley Black and Decker Merges Best of Both Worlds
A new powerhouse in home improvement was created in 2010 when The Stanley Works merged with Black & Decker to become Stanley Black & Decker. Its continued success depends on ongoing integration, including the roll out of inventory optimization best practices across the organization. - 3/17/2011
Warner Bros. Goes Green
The June 17, 2011 release marks the debut for the legendary comic super hero "Green Lantern". - 3/17/2011
A Rare Treat
<em><a href="[email protected]">CGT</a></em> Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 3/17/2011
Coke Raises Heart Awareness
Heidi Klum and Diet Coke launched the campaign at an all-star, first-of-its-kind "Capture the Flag" game in Los Angeles. - 3/17/2011
Patagonia Escalates Business with ERP
Many years of success brought Patagonia to a juncture where it became necessary to review the effectiveness of business processes and infrastructures in a way that would allow it remain true to its mission of supporting the environment. - 3/15/2011
Dannon Takes a Fresh Approach to VMI
VMI programs have been in place at CG companies for years, but leaders are just now asking: How can I gain more value? The Dannon Company Inc. seems to have the answer as it pursues VMI as a strategic initiative to strengthen retailer relationships and grow sales. Get the inside scoop here.