ARTICLES BY THIS AUTHOR
- 3/17/2011
Warner Bros. Goes Green
The June 17, 2011 release marks the debut for the legendary comic super hero "Green Lantern". - 3/17/2011
A Rare Treat
<em><a href="[email protected]">CGT</a></em> Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 3/17/2011
Coke Raises Heart Awareness
Heidi Klum and Diet Coke launched the campaign at an all-star, first-of-its-kind "Capture the Flag" game in Los Angeles. - 3/17/2011
Patagonia Escalates Business with ERP
Many years of success brought Patagonia to a juncture where it became necessary to review the effectiveness of business processes and infrastructures in a way that would allow it remain true to its mission of supporting the environment. - 3/17/2011
Design for Nine West
Through this collaboration, Nine West will be able to bring the visions of these choice international trendsetters, artists and designers to consumers worldwide. - 3/17/2011
Unilever Gets a Better Sense of Demand
Unilever is always on task to decrease costs and maintain profits. The adoption of demand sensing and inventory optimization solutions in North America is now catching on in other markets to improve forecasts company-wide. - 3/17/2011
Coty Reveals New Fragrance
The new fragrance is released by actress Halle Berry as an "invitation for women to share their story..." - 3/17/2011
Newell Rubbermaid Optimizes S&OP
Newell Rubbermaids Sales and Operations Planning (S&OP) process has been the subject of an intensive improvement effort over the past two years. In fact, an S&OP initiative launched in 2008, generated 30 percent more cash for a total of $603 million in 2009. - 3/17/2011
True Planning: Linda Peel, Oracle Corp.
The need to evaluate market scenarios and drive supply chain decisions based on a clear understanding of what will drive profit and then align that to brand, category and target consumer profile strategies has never been more important. - 3/15/2011
Dannon Takes a Fresh Approach to VMI
VMI programs have been in place at CG companies for years, but leaders are just now asking: How can I gain more value? The Dannon Company Inc. seems to have the answer as it pursues VMI as a strategic initiative to strengthen retailer relationships and grow sales. Get the inside scoop here.