ARTICLES BY THIS AUTHOR
- 3/7/2011
Pop-Tarts Gets Creative
The Pop It Forward Contest was a national search for fun and creative ideas for sharing one million Pop-Tarts toaster pastries. - 3/7/2011
Peeps Launches New Online Store
PEEPS and COMPANY is using social media as a prominent strategy to connect and share important product information, and more. - 3/6/2011
Vantage Point: Ensuring the Success of Your Technology Project
<div>By:Jill Natzke Executive Vice President of Product Management, Adesso Solutions</div> - 3/6/2011
Will Private Label Continue to Beat Brand Names?
The latest trend data shows that fewer consumers are buying private label overall, but those that do are buying more of it. Here, Perception Research Services offers advice to both retailers and brand manufacturers on how to beat out the other for consumer loyalty. - 3/2/2011
General Mills Generates Over 1,000 Innovators
General Mills reports significant progress in its ability to swiftly identify and connect with potential partners around the globe through the General Mills Worldwide Innovation Network (G-WIN) innovation portal. - 3/2/2011
Levi's Brand Appoints Global CMO
The executive joins the company from Apple, Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known product launches, including the iPhone, iPad and iPod + iTunes. - 3/2/2011
Soutirage Selects On-Demand WMS
Full-service wine retailer, Soutirage, aims to automate, with streamlined barcode process and serialized inventory. - 3/1/2011
Consumers Investing in Small Luxuries Again
Signaling a full recovery may be on its way, new research released finds that consumers are slowly starting to enjoy the same items they may have previously sacrificed because of the economic downturn. Find out which items consumers put back on the untouchable list. - 3/1/2011
Kimberly-Clark Chooses TPO Solution
In selecting Promax, the company seeks to further extend that leadership into the area of predictive analytics. - 2/28/2011
Butterball Adopts New Technology to Elevate Food Safety
The new software solution helps to speed and automate enforcement of time-critical decisions.