ARTICLES BY THIS AUTHOR
- 2/20/2011
You Can't Help But Be Inspired
CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 2/20/2011
adidas Group Achieves High-Performance Innovation
With a strong PLM foundation, adidas is able to ensure product availability in the correct size, color and high quality as well as provide game-changing technical innovation. - 2/15/2011
Smithfield Foods Adopts Sourcing Solution
Smithfield Foods selects the CombineNet ASAP product to support sourcing activities across multiple areas of its spend. - 2/15/2011
Campbell Soup Plans to Reduce Childhood Obesity
<div>The company will invest $10 million over ten years with the goal of reducing childhood obesity and hunger.</div> - 2/15/2011
Shopper Study Reveals Top Consumer Trends
More than 63,000 American shoppers expose their eating, shopping and beauty habits in North America's largest shopper study. Click here for trends in mobile shopping, word of mouth and private label. Plus, the study honors 42 consumer goods innovations with Best New Product Awards. - 2/15/2011
Kimberly-Clark Wins with Simulation Lifecycle Management
The products designed at Kimberly-Clark may be feather-light, but they're as demanding to develop as any bike frame or truck chassis. These products often depend on accurate, comprehensive simulation to ensure optimum performance. - 2/14/2011
Wal-Mart Appoints EVP of Global Consumer Insights
The EVP of Global Consumer Insights is a newly created position to help both Walmart and Sam's Club understand broad consumer trends, create advanced analytical tools and more. - 2/14/2011
CG, Retail Companies Partner to Improve Value Chain
200 executives from the world's leading retailers, manufacturers, academics, third-party providers and industry organizations gathered to define the strategic objectives on which the industry should focus its energies. Top objectives emerged, including optimizing a shared supply chain. - 2/8/2011
Top 10 Brands for Consumer Loyalty
An annual report from Brand Keys surveyed 46,000 consumers to identify the brands with the highest loyalty and engagement ratings in 2011. Find out which consumer goods brands took home top honors in their respective categories. - 2/8/2011
Heinz Implements TPO Solution
A new solution is expected to gain improved visibility, control and insight into the promotional planning process.