ARTICLES BY THIS AUTHOR
- 1/30/2011
Breaking News: Sara Lee to Split into Two
The resulting companies will have distinct growth strategies within their respective core markets. Plus, the Board of Directors names a new Chairman and CEO to lead the spin off. - 1/25/2011
Making your Voice Heard
<em>CGT </em>Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 1/25/2011
SC Johnson Markets Transparency
The ad emphasizes the company's commitment to disclosing the ingredients in its products. - 1/25/2011
Bacardi Gets Social
This index is a grand summation of the effort by BACARDI to get people thinking about how they prioritize their time and how social life affects general well-being. - 1/25/2011
Amstel Light Launches Mobile Marketing Campaign
<div>Using JAGTAG's mobile 2D barcodes, Amstel Light fans can enter contests and learn more about its upcoming event.</div> - 1/25/2011
World Kitchen Acquires Snapware
The ad emphasizes the company's commitment to disclosing the ingredients in its products. Snapware specializes in storage and organization solutions for the home and kitchen. - 1/25/2011
Marketing Resolution: Brian McIntosh, Hitachi Consulting
The New Year is here and with overall economic growth predicted to be less than 4 percent, lean marketing budgets will continue to be the trend for consumer goods marketers. - 1/25/2011
Newcastle "Walks the Dog"
A clever excuse indeed, a marketing campaign presents "Walking the Dog" as the perfect ploy for catching up with friends to have a Newcastle Brown Ale. - 1/22/2011
The Future of Retail: IT Spend and Store Growth Up in 2011
The last two years were tough ones for retailers, and many fell by the wayside. But things are looking up. A new study reports that for the first time since 2007, retailers are expanding store count and headcount. Plus, they are looking to transform business with new technologies, like cloud-based computing and virtualization. Heres what you can expect from your customers in the year ahead. - 1/20/2011
RedPrairie Acquires Shippers Commonwealth
The acquisition powers the expansion of RedPrairie On-Demand Center solutions for transportation and distribution needs of shippers of all sizes.