ARTICLES BY THIS AUTHOR
- 1/16/2011
Coty Prestige Announces Agreement with Paul Walker
The actor will be the new face of Davidoff Cool Water. - 1/16/2011
Reckitt Benckiser Reduces Total Carbon Footprint by 11 Percent in 2010
The company reaches the halfway mark on its carbon reduction target in year two, with aim of 20 percent reduction by 2020. - 1/15/2011
Sara Lee Launches 5-Year Sustainable Coffee Plan
The company will triple its purchases of certified coffee and expand its partner programs. - 1/15/2011
Cabelas Implements Mobile Strategy
<span style="font-family: 'Times New Roman'; font-size: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">Outdoor enthusiasts can now purchase their favorite gear from their mobile devices anytime.</span> - 1/15/2011
Sara Lee Sells L'OR EspressO Online in Dutch Market
The new distribution channel builds on continued success of premium coffee innovation. - 1/15/2011
Anna's Linens Leverages Bank Rewards Program
Anna's Linens will also continue its use of the Affinity Dashboard, a proprietary analytic tool that offers retailers access to consumer spend data. - 1/15/2011
Under Armour Names New Executives
<div>Completing an extensive search to fill a top leadership position, Under Armour announces that Mark Dowley is joining Under Armour as Executive Vice President, Global Brand and President of International, effective Feb. 1, 2011.</div> - 1/11/2011
BIC Launches E-Commerce Store
A collaboration with Alice.com offers advanced reporting and analytics, among other benefits, that will lead to better insight into BIC's end customer. - 1/11/2011
Pepsi, Crocs Benefit from New IBM Frameworks
Solutions helped both companies translate understanding of consumer behavior and preferences into more effective and efficient marketing, supply chain and retail channel collaboration capabilities. - 1/10/2011
Quiksilver Supports Global Development with SAP
The boardriding lifestyle pioneer expects to achieve better visibility into business processes, promote efficiencies and improve profitability.