ARTICLES BY THIS AUTHOR
- 3/13/2011
IBM Launches New Software and Consulting Services
IBM is working with more than 2000 global and local brands such as global food producer Danone and 1-800-FLOWERS to ensure they are marketing to the right audience at the right time. - 3/9/2011
Herbal Essences Plays Tag
Herbal Essences recently launches a new retail campaign using Microsoft Tag on in-store shelf talkers. - 3/9/2011
FX Luminaire Cuts Costs with Simplified Labeling Process
With a new solution, FX Luminaire saves countless hours by improving its workflow process, cuts costs by 75 percent on supplies every month as well as recycles inkjet cartridges, following to the companys sustainability initiatives. - 3/8/2011
Febreze Joins P&G's Billion Dollar Brand Club
A Procter & Gamble Company spokesperson reported that Febreze revenue over the past 12 months hit $1 billion. - 3/8/2011
Heinz Buys Brazilian Sauce Maker; Net Income Up 20 Percent
With annual sales of approximately $325 million, the acquisition accelerates Heinzs growth in Latin America and gives the company its first major business in Brazil. - 3/8/2011
The CG Executive Shuffle: A Recap of Big Management Changes in 2011
The New Year has been saturated with news of high-ranking CG executives either being promoted or moving on to new companies. Among the changes were CIO appointments at H.J. Heinz and MillerCoors. Here's a pocket guide to who has gone where. - 3/7/2011
Dove Celebrates New Line
Dove celebrates the launch of Dove VisibleCare, a new line of body wash that helps give women more beautiful skin in just one week. - 3/7/2011
Hallmark.com Doubles Online Sales
Through Christmas, New Years and Valentines Day holidays, the Infosys digital e-commerce solution helped Hallmark.com double its online sales. - 3/7/2011
Pop-Tarts Gets Creative
The Pop It Forward Contest was a national search for fun and creative ideas for sharing one million Pop-Tarts toaster pastries. - 3/7/2011
Peeps Launches New Online Store
PEEPS and COMPANY is using social media as a prominent strategy to connect and share important product information, and more.