ARTICLES BY THIS AUTHOR
- 3/13/2011
DemandTec to Acquire M-Factor
M-Factor is a software-as-a-service company that enables consumer products companies to continuously analyze, forecast, and optimize marketing investments and trade spend. - 3/9/2011
FX Luminaire Cuts Costs with Simplified Labeling Process
With a new solution, FX Luminaire saves countless hours by improving its workflow process, cuts costs by 75 percent on supplies every month as well as recycles inkjet cartridges, following to the companys sustainability initiatives. - 3/9/2011
Herbal Essences Plays Tag
Herbal Essences recently launches a new retail campaign using Microsoft Tag on in-store shelf talkers. - 3/8/2011
Heinz Buys Brazilian Sauce Maker; Net Income Up 20 Percent
With annual sales of approximately $325 million, the acquisition accelerates Heinzs growth in Latin America and gives the company its first major business in Brazil. - 3/8/2011
The CG Executive Shuffle: A Recap of Big Management Changes in 2011
The New Year has been saturated with news of high-ranking CG executives either being promoted or moving on to new companies. Among the changes were CIO appointments at H.J. Heinz and MillerCoors. Here's a pocket guide to who has gone where. - 3/8/2011
Febreze Joins P&G's Billion Dollar Brand Club
A Procter & Gamble Company spokesperson reported that Febreze revenue over the past 12 months hit $1 billion. - 3/7/2011
Chobani Pushes Ads
<div>The campaign was born from the hearts and mouths of "Chobaniacs" across the country who share their Chobani love with the brand on a daily basis via social media platforms.</div> - 3/7/2011
J. M. Smucker Appoints Sole CEO, New COO and More
Effective August 16, 2011, Richard K. Smucker will become the sole Chief Executive Officer of the company. Timothy P. Smucker will continue to serve the company as Chairman of the Board. - 3/7/2011
Dove Celebrates New Line
Dove celebrates the launch of Dove VisibleCare, a new line of body wash that helps give women more beautiful skin in just one week. - 3/7/2011
Hallmark.com Doubles Online Sales
Through Christmas, New Years and Valentines Day holidays, the Infosys digital e-commerce solution helped Hallmark.com double its online sales.