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Wal-Mart Expands its Multichannel Offering

3/15/2011
Wal-Mart announces plans to further expand its U.S. multichannel platform by launching a full-scale, national rollout of "Pick Up Today" later this month. The service enables customers to purchase items online and receive free same-day pickup at a local Walmart store, providing even more savings and convenience to customers.

"Wal-Mart is uniquely positioned to combine the power of e-commerce with our national retail footprint to offer a leading, multichannel experience that delivers the best savings and convenience to our customers," says Steve Nave, senior vice president and general manager of Walmart.com. "We've seen strong customer response from initial tests of 'Pick Up Today,' and we're pleased to expand the program to customers nationwide in the coming months."

"Pick Up Today" will begin its national rollout later this month and, by June, is expected to be available in nearly 3,600 Walmart stores nationwide. The service will also expand to include up to 40,000 items across multiple categories such as Baby, Toys, Home Decor, Hardware, Outdoor Living, Electronics, Household Appliances and Video Games.
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