ARTICLES BY THIS AUTHOR
- 6/13/2013
Grupo Bimbo CEO Receives Exec of the Year Award
Past recipients have included the chairman and CEO of Microsoft, Bill Gates and the chairman and CEO of IBM Corporation Samuel J. Palmisano. - 6/13/2013
Hallmark Enters Licensing Agreement with "Duck Dynasty"
The "Duck Dynasty" greeting cards will land in Walmart stores in time for Father's Day. - 6/13/2013
SAP to Acquire hybris
The acquisition is expected to accelerate customer intimacy and insight across all channels. - 6/13/2013
Kraft Foods Group Creates Two New Business Units
The newly created Meals and Desserts, and Enhancers and Snack Nuts business units are formed to create more focused and less complex businesses. - 6/13/2013
Reckitt Benckiser Unveils 2012 Water Impact
Reckitt Benckiser unveils its innovative water footprint measurement approach and how it helps people improve their health and hygiene as part of betterbusiness, its new sustainability strategy. - 6/12/2013
13th june
- 6/11/2013
Improving the ROI of Trade Funds
On June 3, 2013, over 40 consumer goods executives gathered at the Consumer Goods Sales & Marketing Summit in NYC, with a common goal to improve the ROI of trade funds. The meeting was kicked off with a presentation from Booz & Co. on trade promotion excellence including a case study, challenges and best practices to drive profitability. - 6/10/2013
AB InBev Completes $20B Grupo Modelo Deal
The combination is a natural next step given the successful long-term partnership between AB InBev and Grupo Modelo, which started more than 20 years ago. - 6/10/2013
Walmart Buys Big Data Start Up
The similarities between Inkiru and @WalmartLabs are said to be uncanny, with both having an innovative spirit and the ability to leverage big data to improve the customer experience. - 6/10/2013
Target Launches Organic Store Brand
Designed to meet the increasing demand for healthy food products at a great price, Target is introducing Simply Balanced, a new food collection within its owned brand portfolio.