ARTICLES BY THIS AUTHOR
- 6/13/2013
SAP to Acquire hybris
The acquisition is expected to accelerate customer intimacy and insight across all channels. - 6/13/2013
Kraft Foods Group Creates Two New Business Units
The newly created Meals and Desserts, and Enhancers and Snack Nuts business units are formed to create more focused and less complex businesses. - 6/13/2013
Reckitt Benckiser Unveils 2012 Water Impact
Reckitt Benckiser unveils its innovative water footprint measurement approach and how it helps people improve their health and hygiene as part of betterbusiness, its new sustainability strategy. - 6/13/2013
Grupo Bimbo CEO Receives Exec of the Year Award
Past recipients have included the chairman and CEO of Microsoft, Bill Gates and the chairman and CEO of IBM Corporation Samuel J. Palmisano. - 6/13/2013
Hallmark Enters Licensing Agreement with "Duck Dynasty"
The "Duck Dynasty" greeting cards will land in Walmart stores in time for Father's Day. - 6/12/2013
13th june
- 6/11/2013
Improving the ROI of Trade Funds
On June 3, 2013, over 40 consumer goods executives gathered at the Consumer Goods Sales & Marketing Summit in NYC, with a common goal to improve the ROI of trade funds. The meeting was kicked off with a presentation from Booz & Co. on trade promotion excellence including a case study, challenges and best practices to drive profitability. - 6/10/2013
14 New Products Achieve Breakthrough Status
Breakthrough innovators in the consumer goods industry challenge convention and triumph by expanding or transforming categories. They possess the rare ability to pursue, shape, develop and activate insights that deliver what consumers want. Heres a look at 14 of the more distinctive, relevant new product launches that will stand the test of time. - 6/10/2013
J&J Opens Another Innovation Center
The goal of the center is to advance healthcare by catalyzing collaborations in science and technology between regional innovators and the Johnson & Johnson Family of Companies across a diverse spectrum of early stage innovation. - 6/10/2013
P&G Reorganizes into Industry-Specific Sectors
The businesses in each sector are focused on common consumer benefits, share common technologies and face common competitors. Each sector will be led by a Group President named after the jump.