ARTICLES BY THIS AUTHOR
- 6/5/2013
P&G Saves 25% on Digital Advertising Budget
Accurately measuring the branding performance of digital investments has been an ongoing challenge for consumer goods brands. Using new technology, the consumer goods titan can now identify which of its digital ads consumers see, and which are overlooked. - 6/4/2013
CG Execs Meet to Share Sales & Marketing Insights
Sales and marketing trailblazers from Mondelez, Unilever, J&J and Kellogg joined more than 225 consumer goods executives in NYC this week for the 2013 Consumer Goods Sales & Marketing Summit. This year, New York Times bestselling author and entrepreneur since birth Gary Vaynerchuk kicked things off with a provocative presentation on the need for consumer goods companies to adapt in the Internet era. Get a recap of the event here. - 6/3/2013
Kimberly-Clark Taps Mobile for In-Store Compliance
A new solution from RW3 Technologies allows the company to accurately capture comprehensive intelligence regarding its brand activity on shelf. - 5/29/2013
Mondelez Signs Global "Mobile Only" Media Deal
A new collaboration with Google is part of the company's commitment to invest 10 percent of its global marketing budget in mobile activations across the entire consumer journey. - 5/28/2013
Smithfield Foods to be Acquired for $7.1B
The combined company is expected to have greater access to the large and growing Chinese market and retain world-leading food safety and quality control standards. - 5/28/2013
Come to the Table
<em>CGT</em> Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/28/2013
Prestige Brands Inks Promotion Optimization Deal
The deal with TABS Group, Inc. is expected to help Prestige Brands measure, plan and optimize its promotional spending. - 5/28/2013
Stride Rite Introduces New Line
The Crib & Crawl collection is expertly tailored for a pre-walker and constitutes S.T.E.P. 1 in Stride Rite's Scientifically Tested, Everyday Proven RITE STEPs System. - 5/28/2013
Mondelez Details Emerging Market Investment Plans
Chairman and CEO Irene Rosenfeld says, "The race is on for us to secure and expand our positions in these fast-growing markets." The company expects to increase investments by about $100 million this year,<br />$200 million in 2014 and up to $300 million in 2015. - 5/28/2013
2013 Consumer Goods Visionaries
<em>CGT</em> presents the new class of Visionaries 11 consumer goods leaders who are shaping the future of their companies with unprecedented business and technology initiatives. Ranging from senior executives at major firms to pioneers at innovative mid-market companies, the 2013 Visionaries share inside details on how they are collaboratively bringing big picture ideas to life.