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Root Man

ARTICLES BY THIS AUTHOR

  • 6/5/2013

    Popcorn, Indiana Partners with Big Losers

    With the help of The Biggest Loser Ambassadors, the four-month consumer sampling expedition will begin at Popcorn, Indianas headquarters in Englewood, N.J. on May 31, 2013.
  • 6/4/2013

    CG Execs Meet to Share Sales & Marketing Insights

    Sales and marketing trailblazers from Mondelez, Unilever, J&J and Kellogg joined more than 225 consumer goods executives in NYC this week for the 2013 Consumer Goods Sales & Marketing Summit. This year, New York Times bestselling author and entrepreneur since birth Gary Vaynerchuk kicked things off with a provocative presentation on the need for consumer goods companies to adapt in the Internet era. Get a recap of the event here.
  • 6/3/2013

    Kimberly-Clark Taps Mobile for In-Store Compliance

    A new solution from RW3 Technologies allows the company to accurately capture comprehensive intelligence regarding its brand activity on shelf.
  • 5/29/2013

    Mondelez Signs Global "Mobile Only" Media Deal

    A new collaboration with Google is part of the company's commitment to invest 10 percent of its global marketing budget in mobile activations across the entire consumer journey.
  • 5/28/2013

    The Future Consumer

    Mark Osborn, global lead, Consumer Products Industry Marketing, SAP, provides a snapshot of the complex future consumer and realistic recommendations for turning him or her into your brand advocate.
  • 5/28/2013

    Nestle Helps Retailers Meet Shopper Needs

    A new technology implementation helps Nestl effectively provide insights that lead to better collaboration with retail customers while also helping deliver sales and category solutions for the shopper.
  • 5/28/2013

    Yoplait Says Cheers to Spring

    For a limited time, new Yoplait seasonal flavors are available nationally in four-packs and also available in a fridgepacks, including four pia colada and four cosmopolitan cups.
  • 5/28/2013

    Smithfield Foods to be Acquired for $7.1B

    The combined company is expected to have greater access to the large and growing Chinese market and retain world-leading food safety and quality control standards.
  • 5/28/2013

    Come to the Table

    <em>CGT</em> Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
  • 5/28/2013

    Prestige Brands Inks Promotion Optimization Deal

    The deal with TABS Group, Inc. is expected to help Prestige Brands measure, plan and optimize its promotional spending.