ARTICLES BY THIS AUTHOR
- 6/5/2013
Popcorn, Indiana Partners with Big Losers
With the help of The Biggest Loser Ambassadors, the four-month consumer sampling expedition will begin at Popcorn, Indianas headquarters in Englewood, N.J. on May 31, 2013. - 6/4/2013
CG Execs Meet to Share Sales & Marketing Insights
Sales and marketing trailblazers from Mondelez, Unilever, J&J and Kellogg joined more than 225 consumer goods executives in NYC this week for the 2013 Consumer Goods Sales & Marketing Summit. This year, New York Times bestselling author and entrepreneur since birth Gary Vaynerchuk kicked things off with a provocative presentation on the need for consumer goods companies to adapt in the Internet era. Get a recap of the event here. - 6/3/2013
Kimberly-Clark Taps Mobile for In-Store Compliance
A new solution from RW3 Technologies allows the company to accurately capture comprehensive intelligence regarding its brand activity on shelf. - 5/29/2013
Mondelez Signs Global "Mobile Only" Media Deal
A new collaboration with Google is part of the company's commitment to invest 10 percent of its global marketing budget in mobile activations across the entire consumer journey. - 5/28/2013
The Future Consumer
Mark Osborn, global lead, Consumer Products Industry Marketing, SAP, provides a snapshot of the complex future consumer and realistic recommendations for turning him or her into your brand advocate. - 5/28/2013
Nestle Helps Retailers Meet Shopper Needs
A new technology implementation helps Nestl effectively provide insights that lead to better collaboration with retail customers while also helping deliver sales and category solutions for the shopper. - 5/28/2013
Yoplait Says Cheers to Spring
For a limited time, new Yoplait seasonal flavors are available nationally in four-packs and also available in a fridgepacks, including four pia colada and four cosmopolitan cups. - 5/28/2013
Smithfield Foods to be Acquired for $7.1B
The combined company is expected to have greater access to the large and growing Chinese market and retain world-leading food safety and quality control standards. - 5/28/2013
Come to the Table
<em>CGT</em> Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/28/2013
Prestige Brands Inks Promotion Optimization Deal
The deal with TABS Group, Inc. is expected to help Prestige Brands measure, plan and optimize its promotional spending.