ARTICLES BY THIS AUTHOR
- 3/5/2014
Budweiser Unveils Global Marketing Campaign
Budweiser unveils a limited edition gold bottle featuring the iconic FIFA World Cup Trophy as part of its "Rise As One" campaign. - 3/5/2014
Mondelez Digital Focus Sparks Facebook Partnership
The collaboration focuses on Social and Mobile brand-building across the consumer journey. - 3/5/2014
Frito-Lay and Activision Join Forces
Frito-Lay and Activision are providing fans with the opportunity to choose and name a new hero that will appear in the next Skylanders game slated for release in 2014. - 3/5/2014
IDC Launches Manufacturing Commerce Strategies Service
The new offering will examine key trends, technologies and best practices in e-procurement, B2B integration, commerce networks and supplier and customer relationships. - 3/4/2014
Life is good Taps attune for SAP Initiatives
Life is good partners with attune Consulting, which has implemented a number of technology initiatives at Life is good that have helped to strategically support the growth of the business. - 3/4/2014
Welch's Picks SaaS TMS for Improved Visibility
Transplaces software-as-a-solution transportation management system is expected to provide reduced transportation costs, increased visibility and greater operational efficiencies. - 3/3/2014
Mondelez to Incubate Online Startups
Born out of the Mobile Futures initiative, Prankstr and Betabox are expected to spark an entrepreneurial culture within the company. - 3/3/2014
Simplify Compliance, Maximize Profitability and Protect Your Brand with an Integrated Value Chain
Todays consumer-driven marketplace, along with the rise of social media, means bad news travels fast. The quality of a companys supply chain is often times directly linked to the companys brand and image. - 3/3/2014
Walmart Announces Acquisition on Newly Launched Blog
Walmart launches its new corporate blog, utilizing it to announce that it is also acquiring Yumprint, a start-up company in the recipes and meal planning space. - 2/27/2014
Clorox Inks Soccer United Marketing Deal
The partnership involves sales and marketing efforts along with in-store support from major retailers.