ARTICLES BY THIS AUTHOR
- 3/18/2014
Bacon Stars in Kraft's New Mobile Innovation
Kraft Foods Group introduces a new device that syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to emit the scent and sound of sizzling bacon when the rooster crows. - 3/17/2014
The State of Data & Analytics in Consumer Goods
In an industry brimming with big data hype, new social media channels and more, <em>CGT</em> asks an executive from AFS Technologies to sort out these challenges and provide thought leadership for those taking on new initiatives in data and analytics. - 3/17/2014
Beaver Street Fisheries Reels in Results
How the wholesaler of seafood and meat improved supply chain fundamentals the warehouse and transportation systems to respond to customer needs more quickly. - 3/17/2014
MillerCoors Taps Partners for Digital Content
New York-based Initiative, the digital media agency of record for MillerCoors, helped to identify and execute these various partnerships. - 3/10/2014
Unilever Deploys Mobile Marketing Platform
Unilever has become the first company to activate Brandtones automated mobile marketing platform and engage directly with mobile phone users in the worlds fastest growing markets. - 3/9/2014
Chiquita to Merge with Fyffes
As part of a larger, more diversified organization, ChiquitaFyffes will become the largest global entity in the banana category with sales of more than 160 million boxes annually. - 3/6/2014
Safeway and Albertsons Announce $9B Merger
The merger will create a diversified network that includes over 2,400 stores, 27 distribution facilities and 20 manufacturing plants with over 250,000 dedicated and loyal employees. No store closures are expected as a result of this transaction. - 3/5/2014
Dreyer's Adds Veggies to Outshine Bars
The Dreyer's Outshine fruit bars brand is launching the first national line of frozen fruit bars that combines fruit and vegetable ingredients. - 3/5/2014
Budweiser Unveils Global Marketing Campaign
Budweiser unveils a limited edition gold bottle featuring the iconic FIFA World Cup Trophy as part of its "Rise As One" campaign. - 3/5/2014
Mondelez Digital Focus Sparks Facebook Partnership
The collaboration focuses on Social and Mobile brand-building across the consumer journey.