ARTICLES BY THIS AUTHOR
- 2/23/2014
Bring It on Home
Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls. - 2/23/2014
Brooks Sports is Built for Speed with PLM
To accommodate growth, Brooks Sports Inc.'s leadership realized the need to redefine business processes and product development initiatives to deliver products to market faster. - 2/23/2014
Rethinking The Fundamentals
An in-depth look at the changing role of category captainship in consumer goods - 2/23/2014
Finding Inspiration
<em>CGT</em> Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 2/20/2014
HighJump Software Achieves Anheuser-Busch InBev Certification
For independent Anheuser-Busch InBev (ABI) distributors, this certification demonstrates that HighJump RCOD has met the highest requirements from ABI in terms of security, functionality and ability. - 2/20/2014
Snyder's-Lance Taps Consumer Trends for Latest Products
These launches are being supported by a significant increase in marketing focused on relevant social engagement with consumers and memorable campaigns. - 2/20/2014
Miller64 Adopts New Voluntary Nutritional Labeling
MillerCoors hopes to eventually expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to learn more about consumer reaction before making additional decisions. - 2/20/2014
Avon Brazil to Sell Select Coty Products
Avon's strong direct sales footprint, broad geographic coverage and extensive service model in Brazil will give Brazilian consumers improved access to an expanded portfolio of fragrances. - 2/18/2014
Nike Names New CIO
The new CIO is a seasoned veteran of the information technology business, joining Nike most recently from Barclays Bank and Wells Fargo. - 2/18/2014
The 50 Most Innovative Companies
A new list of The Worlds 50 Most Innovate Companies features widely recognized global brand names, like Nike and Levi Strauss, alongside small companies that are only now known in their countries of origin. Find out why these 13 consumer goods companies made the list.