ARTICLES BY THIS AUTHOR
- 2/23/2014
Women in Supply Chain
With its beginnings firmly rooted in trucking and manufacturing, supply chain has traditionally been viewed as inhospitable to women. But change is on the horizon as more women enter the field and as progressive companies recognize the advantageous skillsets that women bring to the table. - 2/23/2014
Bring It on Home
Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls. - 2/23/2014
Brooks Sports is Built for Speed with PLM
To accommodate growth, Brooks Sports Inc.'s leadership realized the need to redefine business processes and product development initiatives to deliver products to market faster. - 2/23/2014
Rethinking The Fundamentals
An in-depth look at the changing role of category captainship in consumer goods - 2/20/2014
HighJump Software Achieves Anheuser-Busch InBev Certification
For independent Anheuser-Busch InBev (ABI) distributors, this certification demonstrates that HighJump RCOD has met the highest requirements from ABI in terms of security, functionality and ability. - 2/20/2014
Snyder's-Lance Taps Consumer Trends for Latest Products
These launches are being supported by a significant increase in marketing focused on relevant social engagement with consumers and memorable campaigns. - 2/20/2014
Miller64 Adopts New Voluntary Nutritional Labeling
MillerCoors hopes to eventually expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to learn more about consumer reaction before making additional decisions. - 2/20/2014
Avon Brazil to Sell Select Coty Products
Avon's strong direct sales footprint, broad geographic coverage and extensive service model in Brazil will give Brazilian consumers improved access to an expanded portfolio of fragrances. - 2/18/2014
Kimberly-Clark Improves Promotion Execution Rate
Kimberly-Clark, suspecting its compliance rates were hovering around 15 percent to 50 percent, saw an industry-wide opportunity to increase collaboration with its retail partners and improve the current promotional compliance standards. - 2/18/2014
Nike Names New CIO
The new CIO is a seasoned veteran of the information technology business, joining Nike most recently from Barclays Bank and Wells Fargo.