ARTICLES BY THIS AUTHOR
- 2/27/2014
Clorox Inks Soccer United Marketing Deal
The partnership involves sales and marketing efforts along with in-store support from major retailers. - 2/27/2014
Mahindra Challenges India to Drive Disruptive Innovation
The Mahindra Group launches India's biggest innovation prize - the 'Rise Prize' which offers USD1 million to drive globally relevant, disruptive innovations while helping build a culture of innovation in India. - 2/27/2014
Mattel to Acquire MEGA Brands
Mattel, Inc. and MEGA Brands Inc. announce a definitive agreement for Mattel's acquisition, through a wholly-owned subsidiary of Mattel, Inc., of MEGA Brands for US$460 million. - 2/25/2014
Retail Solutions Extends Analytics Tools to SMBs
Retail Solutions Inc. announces its new retail reporting functionality tailored specifically for meeting the needs of the small-to-medium enterprise (SME) market. - 2/25/2014
Unilever to Sell Meat Snacks Business
The sale includes the brands Bifi, sold in Germany, Benelux, Austria and Switzerland, and Peperami, which retails in the UK and Ireland. - 2/24/2014
L'Oreal Taps PLM Tool to Optimize Innovation
LOreal selects Siemens software to help optimize its packaging development processes, reduce time-to-market, and improve product innovation and quality. - 2/23/2014
Rethinking The Fundamentals
An in-depth look at the changing role of category captainship in consumer goods - 2/23/2014
Finding Inspiration
<em>CGT</em> Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 2/23/2014
The Thrill of the Start-Up
"Everything I need to know... I learned in kindergarten," wrote author Robert Fulcrum. For Amanda Klane and Drew Harrington, those lessons included getting to know your fellow five-year-olds. Fast forward 18 years, and the former classmates would reunite to embrace the roller coaster ride that accompanied the launch of their fast-growth company, Yasso Frozen Greek Yogurt. - 2/23/2014
2013 Consumer Goods Business & Technology Leadership Conference
A recap of the event's insightful presentations that explored the role that collaboration can play in advancing projects in supply chain, sales and marketing, analytics, data sharing and more.