ARTICLES BY THIS AUTHOR
- 3/25/2014
Starbucks and its CEO Recognized for Leadership
Starbucks is named one of the worlds most ethical companies, while Howard Schultz is honored as one of the "worlds greatest leaders" and earns a top-10 spot on an employee-rated survey of executives. - 3/25/2014
PepsiCo Kicks Off Major Global Marketing Initiative
Pepsi and Lays PepsiCos two global flagship brands are at the center of this campaign reflecting its broader strategy to combine the power of global brands, showcasing them better, together. - 3/25/2014
Brian Atwood Partners with Steve Madden
The partnership leverages Steve Madden's global brand building expertise, strategic vision and relationships to collaborate with Atwood on the design, production, marketing and distribution of B Brian Atwood footwear and handbags. - 3/25/2014
Hillshire Brands Inks BPO Deal
Under the terms of the agreement, Genpact Limited will help Hillshire Brands transform and run its finance and accounting (F&A) operations. - 3/25/2014
Nestle Opens China Institute for Food Safety
The support will include early management of food safety issues and collaboration with local universities, research institutes and government agencies on food safety issues. - 3/24/2014
Schoenhut Piano Taps Instrumental EDI Platform for Growth
Schoenhut Piano Company grows in a global market with an integrated EDI solution while maximizing efficiency and scalability across fulfillment processes. - 3/24/2014
eBay, Google, Walmart Boost E-Commerce with GS1 US
eBay, Google and Walmart have endorsed a new GS1 US guide that helps businesses improve e-commerce by resolving incorrect and duplicate product information online. - 3/23/2014
When in Rome... (Marketing to Millennials)
Best-selling author, Gary Vaynerchuk is a self-described influencer, entrepreneur, investor, best-selling author, speaker and Jets fan. Recently, he weighed in on The White Houses March Madness-themed marketing campaign to uninsured 20-somethings. So, whats the verdict? Vaynerchuk is shocked by the number of brands that are still trying to reach Millennials through print, radio, and TV. - 3/18/2014
Bacon Stars in Kraft's New Mobile Innovation
Kraft Foods Group introduces a new device that syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to emit the scent and sound of sizzling bacon when the rooster crows. - 3/18/2014
Nestl Brand to Enter Colombian Market
Nespresso is announcing the opening of commercial operations in Colombia for the first time, commencing later this year.