ARTICLES BY THIS AUTHOR
- 4/8/2014
Mars to Buy Major P&G Business for $2.9B
This is a significant strategic move for Mars Petcare to complement its large and growing global Petcare business. - 4/7/2014
Jones Group Makes Progress toward Merger
Shareholders overwhelmingly voted to approve the agreement pursuant to which affiliates of Sycamore Partners will acquire The Jones Group for a total transaction value of approximately $2.2 billion. - 4/7/2014
Flatout Inc. to Optimize Retail Execution
A SaaS-based mobile consumer goods solution from StayinFront is expected to help standardize and streamline sales processes for the growing premium flatbread maker. - 4/7/2014
OREO Drives Innovation through Video
Mondelez brand, OREO, launches a new Snack Hacks video series which embodies the trend of remixing what is currently driving food culture. - 4/7/2014
Top 50 U.S. Retail Brands
Walmart maintains its No. 1 spot on a new list of the best retail brands, and even with a 6 percent decline in brand value it preserves an enormous margin over the next closest brand. Four brands increased their brand value by more than 25 percent this year, while others fell off the list completely. - 4/7/2014
P&G's Tide Brand Enters New Category
This cleaning season, for the first time ever, consumers can experience the cleaning power of Tide both in and out of the laundry room. - 4/6/2014
Mrs. Fields Boosts E-Commerce Sales & Marketing
The company appoints Kimberly Aylward to the newly created position of General Manager of Direct-to-Consumer Gifting, where she will oversee e-commerce sales and brand marketing efforts. - 4/6/2014
buzz Solutions Enhances Retail Execution Solution
The Spring 14 release of the buzzRetail application for Web, and mobile app for iPad, includes new features and enhancements. - 4/6/2014
Berkshire Partners, Glen T. Senk to Co-Invest in Retail, Consumer Businesses
Berkshire commits $350 million to make investments alongside Senk and his newly-formed firm, Front Row Partners LLC. - 4/2/2014
PwC Completes Acquisition of Booz & Co.
Marking this occasion, Booz & Company has changed its name to Strategy& (pronounced Strategy and), which will be used alongside the PwC name and brand.