ARTICLES BY THIS AUTHOR
- 5/8/2014
Collaborative Tech
CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/8/2014
Name that Blimp
The Goodyear Tire & Rubber Company selects ten finalists in its national "Name the Blimp" contest for its newest airship. - 5/8/2014
Snyder's-Lance Gives into Consumer Cravings
Snyder's-Lance Chief Marketing Officer Rod Troni reveals how the company is using consumer insights to reinvent the way Americans snack. - 5/8/2014
Are you ready for digital path to purchase?
The consumer packaged goods company has never really known its shopper. Today, it can. Shopper and customer data is available in near real time through the different technologies. While it sounds enticing, it is hard work. - 5/7/2014
General Mills Empowers Snack Launches with Connected Innovation
Since starting its G-WIN open innovation strategy in 2007, General Mills has successfully launched a wide range of new grain snacks developed in collaboration with strategic external partners. - 5/6/2014
Mondelez, D.E Master Blenders to Join Forces
The new company, to be called Jacobs Douwe Egberts (JDE), is expected to hold market positions in more than two dozen countries with a strong emerging market presence. - 5/5/2014
New Rules for Shopper Privacy
IDC Retail Insights releases the results of its 2013 Annual Shopper survey, revealing that nearly two-thirds of consumers worry they don't have enough control over what retailers can know about them. Here are some more of the green lights and bright red lines retailers should abide when it comes to consumer dispositions on this topic of hot debate. - 5/5/2014
McCain Foods Appoints President, North America
The new President takes over the role from Frank van Schaayk, who is retiring next October. - 5/5/2014
Merck Sells Consumer Care to Bayer for $14.2B
Under the terms of the agreement, Bayer AG will acquire Mercks existing OTC business, including the global trademark and prescription rights for Claritin and Afrin. - 5/4/2014
Char-Broil Names President and CEO
The executive started her career at S.C. Johnson, spending 17 years with the company in both Marketing and Finance roles for brands such as Raid, Glade PlugIns, Aveeno, and Ziploc.