ARTICLES BY THIS AUTHOR
- 4/21/2014
Campbell Snags Digital Marketing Exec from Walmart
The new Director, Global Social Media & Digital Marketing will focus on social media, web and mobile strategies as one channel to tell a story. - 4/21/2014
Hershey Gains DC Support from GENCO
GENCO collaborated with Hershey to achieve Zero-Waste-to-Landfill status at the Western distribution center, which it operates. - 4/16/2014
Michael Foods to be Acquired by Post Holdings
The $2.45 billion acquisition is expected to be completed in the second quarter of 2014, subject to customary closing conditions. - 4/16/2014
ScottsMiracle-Gro Names Chief Financial Officer
The new CFO replaces Larry Hilsheimer, who has left the company effective immediately and is pursuing other opportunities. - 4/15/2014
Zebra to Acquire Motorola Solutions for $3.45B
The transaction is expected to strengthen Zebras asset tracking portfolio to create a global leader in Enterprise Asset Intelligence for the Connected Age. - 4/15/2014
Why Can't I Get to Data?
In her new monthly column, Lora Cecere explains the reasons why consumer goods companies are drowning in data and short on analytics and insights. - 4/15/2014
L'Oreal Streamlines Global Digital Experiences
The L'Oral Group selects Sitecore to deliver a personalized, multi-channel customer experience across every engagement. - 4/15/2014
CCBCC Undergoes Database Migration
The decision to move forward with a database migration helped Coca-Cola Bottling Co. Consolidated to make better use of its existing resources and achieve its objective of keeping prices competitive. - 4/15/2014
Spring 2014 New Tech Showcase
Innovative technology solutions that empower strategic business initiatives in consumer goods - 4/15/2014
Diamond Foods Invests in Greater Supply Chain Visibility
Diamond Foods will expand its use of Transplaces engineering capabilities and technology to increase visibility across its supply chain and identify and execute on greater cost savings opportunities.