ARTICLES BY THIS AUTHOR
- 4/21/2014
Hillshire Brands to Acquire Van's Natural Foods
Hillshire Brands will pay $165 million for Vans, which is expected to have net revenues of approximately $60 million in calendar year 2014. - 4/21/2014
Campbell Snags Digital Marketing Exec from Walmart
The new Director, Global Social Media & Digital Marketing will focus on social media, web and mobile strategies as one channel to tell a story. - 4/16/2014
Michael Foods to be Acquired by Post Holdings
The $2.45 billion acquisition is expected to be completed in the second quarter of 2014, subject to customary closing conditions. - 4/16/2014
ScottsMiracle-Gro Names Chief Financial Officer
The new CFO replaces Larry Hilsheimer, who has left the company effective immediately and is pursuing other opportunities. - 4/15/2014
Walmart Focuses on Organic Food Prices
Walmart works with Wild Oats to re-launch its brand and aims to save customers 25 percent or more on organic groceries. - 4/15/2014
2014 Standout SMBs
<em>CGT</em> scoured the globe to find this year's group of Standout SMBs from a digitally-engaged confectioner in Belgium to an inspiring innovator turned viral sensation in the good old U.S.A. Find out how 11 small to mid-sized consumer goods companies are making an impact on consumers in their own special ways. - 4/15/2014
Zebra to Acquire Motorola Solutions for $3.45B
The transaction is expected to strengthen Zebras asset tracking portfolio to create a global leader in Enterprise Asset Intelligence for the Connected Age. - 4/15/2014
Why Can't I Get to Data?
In her new monthly column, Lora Cecere explains the reasons why consumer goods companies are drowning in data and short on analytics and insights. - 4/15/2014
L'Oreal Streamlines Global Digital Experiences
The L'Oral Group selects Sitecore to deliver a personalized, multi-channel customer experience across every engagement. - 4/15/2014
CCBCC Undergoes Database Migration
The decision to move forward with a database migration helped Coca-Cola Bottling Co. Consolidated to make better use of its existing resources and achieve its objective of keeping prices competitive.