ARTICLES BY THIS AUTHOR
- 5/11/2014
Stores Face the Retail Plague, Close Doors in 2014
This year stirred up the pot of new store closings, not because the retail industry as a whole is in crisis, but because some retailers have found it difficult (or nearly impossible) to keep up in the fast-moving, competitive retailing environment. - 5/11/2014
Mondelez Expands Mobile Futures to Australia
After a successful rollout in the United States and Brazil, the incubator is expected to shape the future of mobile marketing in Australia. - 5/11/2014
Hillshire to Acquire Pinnacle Foods for $6.6B
On a combined basis, the companies are expected to have leading positions in key frozen, refrigerated and center of store grocery categories. - 5/8/2014
The Shoppers' Journey
<em>CGT</em> interviews Kirk W. Wheeler, executive vice president, general manager, CPG Practice for Manthan Systems, about the prerequisites that consumer goods manufacturers must pass in order to understand and activate the new shopper's journey. - 5/8/2014
Collaborative Tech
CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/8/2014
Name that Blimp
The Goodyear Tire & Rubber Company selects ten finalists in its national "Name the Blimp" contest for its newest airship. - 5/8/2014
Snyder's-Lance Gives into Consumer Cravings
Snyder's-Lance Chief Marketing Officer Rod Troni reveals how the company is using consumer insights to reinvent the way Americans snack. - 5/8/2014
Are you ready for digital path to purchase?
The consumer packaged goods company has never really known its shopper. Today, it can. Shopper and customer data is available in near real time through the different technologies. While it sounds enticing, it is hard work. - 5/8/2014
Lindt & Sprungli Masters Personalized E-Commerce
Lindt & Sprngli has hit its sweet spot not only in the manufacture and innovation of chocolate, but in e-commerce with the launch of a new cloud-based web store. - 5/8/2014
Ick-Provisation
Clorox and comedienne Rachel Dratch helps to bring consumers' ickiest moments to life through personalized content based on real-time tweets.