ARTICLES BY THIS AUTHOR
- 5/11/2014
Mondelez Expands Mobile Futures to Australia
After a successful rollout in the United States and Brazil, the incubator is expected to shape the future of mobile marketing in Australia. - 5/11/2014
Hillshire to Acquire Pinnacle Foods for $6.6B
On a combined basis, the companies are expected to have leading positions in key frozen, refrigerated and center of store grocery categories. - 5/11/2014
TOMY International Names CMO
The Board of Directors of TOMY Company, Ltd. has approved this appointment, as the position of Chief Marketing Officer has been vacant since mid-2013. - 5/8/2014
Name that Blimp
The Goodyear Tire & Rubber Company selects ten finalists in its national "Name the Blimp" contest for its newest airship. - 5/8/2014
Lindt & Sprungli Masters Personalized E-Commerce
Lindt & Sprngli has hit its sweet spot not only in the manufacture and innovation of chocolate, but in e-commerce with the launch of a new cloud-based web store. - 5/8/2014
Are you ready for digital path to purchase?
The consumer packaged goods company has never really known its shopper. Today, it can. Shopper and customer data is available in near real time through the different technologies. While it sounds enticing, it is hard work. - 5/8/2014
The Perks of Integrated Business Planning
Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity. - 5/8/2014
Ick-Provisation
Clorox and comedienne Rachel Dratch helps to bring consumers' ickiest moments to life through personalized content based on real-time tweets. - 5/8/2014
Mondelez International Builds The Amazing Wall
Mondelez Canada broke down traditional barriers and resurrected a new wall that connects, rather than separates, its entire sales organization. - 5/8/2014
Analytics-Based Planning
Rapid developments in technology along with economic and marketplace changes continue to put pressure on salesforces to adopt new approaches. Are you ready for the next generation of customer planning?