ARTICLES BY THIS AUTHOR
- 5/19/2014
Hershey Drives New Products in Multiple Categories
The company's consumer-centric approach to product development continues to fuel the innovation pipeline for our brands. - 5/19/2014
Target Continues Leadership Transformation
Target announces a number of leadership changes that will further the companys efforts to drive U.S. traffic and sales, improve its Canadian operations, and advance its ongoing digital transformation. - 5/15/2014
Flintfox to Offer TRM Solution
The new TRM solution combines TPM and CRM into a single platform. - 5/15/2014
IDC Names Head Product Lifecycle Strategies Research
In this new role, the exec will focus on best practices for creating highly engineered manufactured products using the latest digital technologies. - 5/14/2014
P&G Reinforces Supply Chain Transformation
This innovative approach is expected to increase efficiencies in P&G's supply chain, putting product closer to retail and population centers as well as major transportation networks. - 5/13/2014
Crocs Seeks CEO
Crocs names a new President who will assume the role of principal executive officer until the companys search for a permanent CEO is successfully concluded. - 5/13/2014
Coty and Avon Focus on Emerging Markets
The agreement will increase Coty's footprint in Brazil, and bolster Avon's fragrance offering in this emerging market. - 5/12/2014
Improving the Digital Supply Chain with MDM
Keeping a brand strong and maintaining product consistency is inherently complex for consumer packaged goods companies in todays digital landscape. - 5/12/2014
Reflektion Extends Mobile Experience Solution
One of Reflektions first customers, the La Jolla Groups Metal Mulisha, sees the benefits of the Reflektion mobile optimization, in increased revenues and page views. - 5/11/2014
Hillshire to Acquire Pinnacle Foods for $6.6B
On a combined basis, the companies are expected to have leading positions in key frozen, refrigerated and center of store grocery categories.