ARTICLES BY THIS AUTHOR
- 9/1/2016
SAP and Vivanda Serve Up FlavorPrint Technology
The investment allows for enhanced consumer engagement and targeted personalized food and beverage recommendations, as well as advanced Big Data analytics. - 9/1/2016
1WorldSync Enhances Product Information Cloud Platform
The Walmart app provides users with a new CSP API connection to the retail giant. - 8/31/2016
Comings & Goings: September 2016
<p>Former Walgreens executive Adam Pellegrini joins the company as vice president of digital health.</p> - 8/31/2016
P&G Begins Specialty Beauty Brands Separation
This next step will transfer the assets and liabilities of the global beauty company to Galleria Co., which will merge with a wholly owned subsidiary of Coty. - 8/31/2016
Snyder's-Lance Acquires Remaining Interest in Metcalfe's skinny Limited
Snyder's-Lance, Inc. announces that the company's Kettle Foods subsidiary completed the acquisition of Metcalfe's skinny Limited, by acquiring the remaining 74 percent interest in the leading UK premium popcorn brand. - 8/31/2016
Solution Provider News: September 2016
<p>IRI, Chicago, has entered into a long-term agreement with Cincinnati-based The Kroger Co. to be the retailer’s preferred partner for market measurement services.</p> - 8/30/2016
Using Neuroscience to Better Understand Human Behavior
Launching brand strategies and new products require a deep understanding of people, their needs and desires. Traditionally, market researchers have relied on asking people questions to get this information, but here Michelle Adams, Ph.D. of Marketing Brainology dives into the technology that can help. - 8/30/2016
General Mills Announces Leadership Changes
General Mills announces a new SVP; president, U.S. Retail, and SVP, president, Europe and Australasia region. - 8/30/2016
Canada Goose Bolsters Team to Fuel Continued Global Growth
Arctic luxury apparel retailer Canada Goose announces a new chief product officer, chief marketing officer, and EVP of eCommerce, Stores and Strategy. - 8/30/2016
Mondelez Ends Pursuit of Hershey
Mondelez drops its offer for Hershey after the chocolate maker rebuffs a raised bid.