ARTICLES BY THIS AUTHOR
- 8/16/2016
Electrolux Launches Competition To Find Next Food Innovation
Electrolux, which has pioneered home appliances for almost a century, has launched a new global competition, "Electrolux Ideas Lab: Let's bring healthy, home-cooked food to every dinner table." - 8/15/2016
10 Most Powerful Retail Brands
Take a look at first 10 retailers named to Tenet's annual "Top 100 Most Powerful Brands" report. - 8/15/2016
7 Most Powerful Consumer Goods Brands
Each year, Tenet Partners determines the "Top 100 Most Powerful Brands" list based on high awareness and positive brand perceptions. This year the top two brands on the list are CG companies. Read on to uncover the top CG brands in each of the seven CG categories inlcuded. - 8/14/2016
CGT Surveymonkey 08/16
- 8/10/2016
Stagnito, Edgell and Path to Purchase Institute Unite Under One Name
Going forward, the recently merged Stagnito Business Information, Edgell Communications and Path to Purchase Institute, will operate under the new name of EnsembleIQ. - 8/8/2016
Where Should CG Companies Focus Digital Efforts?
Editorial Advisory Board member Steve Sigrist,Vice President, Customer Service, Newell Brands,reviews how to make the customer the primary beneficiary of the digital experience. - 8/8/2016
Kroger Customers to Benefit From 84.51 and Market6 Merger
Wholly owned subsidiary of The Kroger Co., 84.51, will merge with Market6 to deliver a more personalized shopping experience for Kroger customers. - 8/8/2016
Think People, Not Product
Focusing on the shopper drives profitability.With consumer knowledge, you can know what to offer shoppers to increase your presence in their shopping carts. - 8/7/2016
Applegate Improves Marketing Through Quality Engagement
Using RevTrax technology to gather actionable data to improve its <em>Whats In Your Hot Dog</em> campaign year over year, Applegate has been able to optimize both on learnings from tying in-store redemptions back to specific media tactics, and optimize the user flow based on learnings from previous years. - 8/7/2016
Tyson Foods Fills Newly Created E-Commerce Position
Tyson brings on SC Johnson & Son's director, global ecommerce to fill its new position.