ARTICLES BY THIS AUTHOR
- 8/16/2016
Walmart's New Food Lab Underway
Walmart's new culinary and innovation center has 10 test kitchens aimed at developing new items. - 8/15/2016
7 Most Powerful Consumer Goods Brands
Each year, Tenet Partners determines the "Top 100 Most Powerful Brands" list based on high awareness and positive brand perceptions. This year the top two brands on the list are CG companies. Read on to uncover the top CG brands in each of the seven CG categories inlcuded. - 8/15/2016
10 Most Powerful Retail Brands
Take a look at first 10 retailers named to Tenet's annual "Top 100 Most Powerful Brands" report. - 8/14/2016
CGT Surveymonkey 08/16
- 8/10/2016
Stagnito, Edgell and Path to Purchase Institute Unite Under One Name
Going forward, the recently merged Stagnito Business Information, Edgell Communications and Path to Purchase Institute, will operate under the new name of EnsembleIQ. - 8/8/2016
Kroger Customers to Benefit From 84.51 and Market6 Merger
Wholly owned subsidiary of The Kroger Co., 84.51, will merge with Market6 to deliver a more personalized shopping experience for Kroger customers. - 8/8/2016
Think People, Not Product
Focusing on the shopper drives profitability.With consumer knowledge, you can know what to offer shoppers to increase your presence in their shopping carts. - 8/8/2016
Where Should CG Companies Focus Digital Efforts?
Editorial Advisory Board member Steve Sigrist,Vice President, Customer Service, Newell Brands,reviews how to make the customer the primary beneficiary of the digital experience. - 8/7/2016
2016 Consumer Goods Sales & Marketing Summit
Themed around understanding the 365-consumer, the 2016 Consumer Goods Sales & Marketing Summit united sales, marketing and IT professionals in New York City to explore success stories and lessons learned from partner and peer companies alike. - 8/7/2016
Walmart Buys Jet.com for $3B
Wal-Mart Stores, Inc. and Jet.com, Inc. announce they have entered into a definitive agreement for Walmart to acquire Jet for approximately $3 billion in cash.