ARTICLES BY THIS AUTHOR
- 9/7/2016
Hormel Foods Reveals CEO Succession Plan
Jeffrey M. Ettinger will retire on October 30, 2016 and James P. Snee will take over as the company's new leader. - 9/6/2016
Study Looks at Sales and Marketing for Consumer Goods Manufacturers
The IDC Manufacturing Insights report, "Business Strategy: Digital Transformation in Consumer Products Sales and Marketing," is now available. In its seventh year, this study takes another look at sales and marketing for consumer goods manufacturers. - 9/5/2016
Cargill Names Chuck Gitkin North America Protein Business CMO
Veteran CPG marketer to lead unified marketing approach across proteins and business channels in a newly created role. - 9/5/2016
Using Identity Marketing For Your Omnichannel Strategy
Identity marketing is a new-ish term for a very old concept. Branding the process of managing and influencing how a product or business is perceived by potential consumers is the foundation of identity marketing,which is based on these five central principles. - 9/5/2016
Dean Foods Reveals CEO Succession Plan
Ralph Scozzafava to lead the company on January 1, 2017. - 9/5/2016
Aerosoles Launches Multimedia Shopping Experience
New interactive online digital catalog enhances consumer experience and engagement with the debut of Aerosoles new Fall 2016 Collections. - 9/5/2016
Worldwide IT Spending Forecast to Reach $2.7 Trillion in 2020
Financial services, manufacturing, and healthcare will lead the upward trend, according to IDC. - 9/5/2016
4 Limitations of Supply Chain Transformation
Companies often find themselves stuck in neutral and unable to make progress toward delivering real transformation across the operation. - 9/5/2016
Walmart Rolls Out Annual Top Toy List
More than 20 percent of the coveted playthings are exclusive to the retail giant. - 9/1/2016
1WorldSync Enhances Product Information Cloud Platform
The Walmart app provides users with a new CSP API connection to the retail giant.