ARTICLES BY THIS AUTHOR
- 9/12/2016
Hershey Kisses Uber for Being its Next Selling Channel
For Hershey, the program helped the giant candy brand stay relevant to the millennial consumer; For Uber, the partnership helped increase brand recognition and awareness. - 9/12/2016
Barry Callebaut Creates a Traceable Source
Barry Callebaut integrates 65,000 cocoa farmers in Cte dIvoire and will include more across the world, for a stronger supply chain. - 9/12/2016
Reshape Global Operations to Drive Sustained Growth
In order to achieve optimal global expansion, Richard Essigs of E&Y explains how to balance what strategies have worked in the past with what will deliver success in the future. - 9/12/2016
Are There More Deals Ahead For AB InBev?
Once Anheuser-Busch InBev seals its 79 billion pound takeover of rival brewer SABMiller, it could find itself party to other smaller deals, involving Castel Group, Coca-Cola and Anadolu Efes. - 9/11/2016
P3 Pet Show: A Barking Success
Modern and minimalist trends, organic and made-in-the-U.S.A. label prominence, and taking specialty to an even higher level prevailed at the Chicago pet show.<br /> - 9/11/2016
Nielsen Unveils Assortment and Space Optimization Solution
The intended goal for CPG manufacturers is to maximize demand and minimize out-of-stocks. - 9/8/2016
Capgemini and SAP Partner Up for Digital Transformation
The initiative intends to address the difficulty manufacturers face in deploying the latest digital technologies, such as real-time tracking, 3D modeling and visualization, and the Internet-of-Things, on a large scale. - 9/8/2016
Consumer Goods' 10 Most Powerful Women
These ten women from PepsiCo, Mondelez International, Campbell Soup and more, stand out among the industry as consumer goods' most powerful women. - 9/8/2016
Nabisco Starts Milestone Celebration with Multi-Touch Program
Mondelez International brand launches a national collaboration in honor of its 115th anniversary, rewarding fans every day through the end of the year. - 9/7/2016
Hormel Foods Reveals CEO Succession Plan
Jeffrey M. Ettinger will retire on October 30, 2016 and James P. Snee will take over as the company's new leader.