ARTICLES BY THIS AUTHOR
- 1/23/2017
Welch's Picks Trade Promotion Optimization Solution
In a move to improve the productivity of its trade promotion investment, Welch’s Foods. Inc. has selected T-Pro Solutions’ trade promotion optimization solution. - 12/14/2016
2017 Consumer Goods Sales & Marketing Summit
The 14th annual Summit will bring sales, marketing and IT leaders together to discuss the unique challenges and best practices faced by CG companies in the digital age. - 12/14/2016
Register Now for the 2017 Retail & Consumer Goods Analytics Summit
Thought leaders from across retail and the manufacturing community will be gathering to share best practices and hear from the most influential speaker roster ever assembled. - 1/19/2017
P&G Adds Beach Plastic to Supply Chain
The Procter & Gamble Company announced that its Head & Shoulders brand will produce the world’s first recyclable shampoo bottle made from up to 25% recycled beach plastic. - 1/20/2017
The Future of Intelligence: How AI is Reshaping the CG Industry
First standardization, followed swiftly by automation, and now the era of intelligence. Today, AI is regarded as the next big thing in CPG technology. - 1/17/2017
Former Google Exec Joins Mattel as CEO
Mattel, Inc. has tapped former Google executive Margaret Georgiadis as its next chief executive officer. - 1/17/2017
Kellogg Canada’s Newest Products Cater to Consumers
From quinoa and dark chocolate to mixed nuts and real fruit pieces, Kellogg Canada debuted new products featuring real, visible ingredients and appealing flavors to meet the needs of Canadian consumers. - 1/16/2017
PetSmart Boosts Supplier Community Management
PetSmart has gone live with CBX Cloud to streamline product development, sourcing, quality and supplier community management. - 1/16/2017
Land O'Lakes Snags Next COO from Cargill
The move marks the re-unification of all Land O'Lakes Dairy businesses under one executive in a new position for the company. - 1/16/2017
Ahold, Sephora Join Product Sourcing Platform
Ahold USA has partnered with RangeMe in an effort to source more women-owned and minority-owned businesses; Sephora aims to reinforce its commitment to finding ground-breaking products.