Alarice Rajagopal
ARTICLES BY THIS AUTHOR
- 9/12/2017
Mindtree Opens a 'Digital Pumpkin' in the U.S.
The unique interactive work space lets multi-disciplinary teams ideate, design and craft meaningful digital experiences. - 9/7/2017
Nestle USA to Acquire Sweet Earth
The Sweet Earth acquisition follows Nestle’s recent equity stake in Freshly, a direct-to-consumer delivery service, and continues the company’s evolution into new products and categories to match changing consumer preferences. - 9/5/2017
Puma Europe Picks Tools for Personalized Engagement
The athletic wear brand selected a new platform to enhance its cross-channel, personalized marketing capabilities. - 9/5/2017
Leesa Sleep Expands from DTC into Stores
A newly formed retail partnership will offer Leesa mattresses through Williams-Sonoma's West Elm chain. - 8/29/2017
Editor's Note: Superstar Unicorns
Perhaps the most daunting challenge about data & analytics is finding those “unicorn” interpreters: the executives who can look at the data, see an insight, and then be able to clearly explain it to upper management. - 8/28/2017
Who’s Who in Data & Analytics
Recognizing the people behind the tools that bring insights to the organization. - 8/27/2017
2017 Data & Analytics Solutions
CGT presents a comparison chart of data and analytics solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment. - 8/27/2017
Keeping Pace in a Seamless Marketplace
Consumer expectations for seamless omnichannel experiences are becoming much more sophisticated. Consumer goods companies need to follow suit. - 8/24/2017
The Downside of Not Personalizing Content
With advances in artificial intelligence and machine learning, there’s no reason not to personalize — unless you actually want to imperil your brand's business. - 8/21/2017
Sears Inks Licensing Deals for Kenmore, DieHard
Cleva North America will manufacture Kenmore brand vacuums and accessories while Dorcy International will make DieHard batteries and flashlights.
