Augmented Reality

Bridging the gap between in-store and online, the fine jewelry brand is launching virtual "toolbox" enhancements to better equip retailers to provide customers with a seamless shopping experience.

Georgia-Pacific has introduced a new line of Dixie cups that uses mobile technology and augmented reality to make brushing teeth more fun.

The automaker is using an augmented reality experience through Facebook Messenger to promotes its Stinger Sports Sedan.

The paint maker updated its smartphone app with an augmented reality function that lets consumers rapidly “test” paint colors by tapping their screens.

Quantum Storey Co.'s new book series, which adds elements of both virtual and augmented reality, gets a holiday boost from the world's largest retailer.

Formex Swiss Watches this month released a mobile app that lets consumers try on its products using their smartphones.

The goal is to drive AR technology that improves performance and efficiency for manufacturers in a variety of functional areas.

Lowe's Home Improvement has launched a mobile app for in-store navigation that employs augmented reality technology to enhance the shopping experience.