Several CG leaders from companies such as E.l.f. Beauty, SharkNinja, Steve Madden and Newell Brands, along with tech experts in the field, recently shared their take on AI at the recent Shoptalk event held in Las Vegas.
Paired with machine learning, the AI model allows for touchless forecasting that reduces the need for manual overrides and improves accuracy, particularly around seasonal demand.
The platform identifies counterfeit products, unauthorized sellers and trademark infringements, helping to address a growing challenge in the retail industry.
The technology strives to strengthen the connection between brands and their consumers, increase purchase likelihood, and reduce returns due to poor fit.
Henkel's investments have included tapping into AI and automation in the past in order to bolster research and development, and the new Trumbull center will add to that.
Varun Kakaria, North America CIO at Reckitt, shares what it takes to lead transformation inside a global company, from building stronger data foundations to scaling revenue growth management.
