Artificial Intelligence

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Artificial Intelligence

A collection of content related to the use of artificial intelligence technologies to improve a variety of critical consumer goods business functions. These include improving consumer  engagement while simultaneously strengthening consumer understanding, as well as creating more efficient processes throughout the supply chain.

Through a partnership with Innit, the rice brand launched a new tech initiative that leverages the Google Lens visual search technology to connect digital information to physical products and unlock meal solutions.

The retailer is expanding its shelf camera-based computer vision pilot with Focal Systems from four to 50 stores.

In a unique showcase at this year's Consumer Goods Sales & Marketing Summit (CGSM), attendees will be able to experience a variety of cutting-edge digital technologies.

Tip of the Spear Technology: 3D AI for E-Commerce

Path to Purchase IQ looks at emerging technologies that will be showcased next month at the Consumer Goods Sales & Marketing Summit. This week: Zeg.ai's 3D technology for e-commerce.

The electronics company is debuting an AI-infused customer service solution for appliances called Proactive Customer Care in Europe this week. 

By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.

The family-owned grocer has tapped tools from Eversight to expand the ability to test pricing and promotion in stores in real time.

The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists. 

Walgreens is implementing Theatro’s voice-controlled mobile platform at all of its stores, with the first 1,000 locations deployed in 2019.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-driven makeup try-on tool YouCam for Web.

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-enabled self-translating wine labels from Third Aurora.

L’Oreal’s ModiFace subsidiary has brought virtual try-on technology for lipstick to Amazon, removing a purchase barrier for cosmetics consumers seeking to discover their perfect shade online.

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