Artificial Intelligence

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Artificial Intelligence

A collection of content related to the use of artificial intelligence technologies to improve a variety of critical consumer goods business functions. These include improving consumer  engagement while simultaneously strengthening consumer understanding, as well as creating more efficient processes throughout the supply chain.

The end-to-end platform does everything from maintaining appropriate stock levels to determining market-specific pricing and measuring promotion results.

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

Plans unveiled this month seek to more sharply target marketing activity and improve supply chain preparedness and speed to market.

Breinify

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AI-driven consumer engagement tool Breinify.

Companies at either end of the consumer goods spectrum — traditional vs. new, big vs. small — are trying to emulate the better aspects of each other's practices. Here are some key things they're learning.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: personalized shopping solution SmartCart by Imagr.

Accenture's Laura Gurski breaks down three technology trends that are helping consumer goods companies become modern, connected enterprises.

A new era of business intelligence calls for a different perspective on your data assets.

CGT presents a comparison chart of solution providers on the forefront of data and analytics. Plus, industry experts from provide thoughts on navigating the challenges and opportunities involved in effective, efficient data management and analytics.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics platform Shelfie.

New IRI report gives traditional companies advice on gaining share as small brands continue to encroach.

The company's have signed a $240 million multi-year agreement where IBM will supply field services and remote call center solutions.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AI-driven customer service platform AdeptMind.

Consumer brands should start employing artificial intelligence to rethink and enhance their trade promotion activity. 

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