Artificial Intelligence

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Artificial Intelligence

A collection of content related to the use of artificial intelligence technologies to improve a variety of critical consumer goods business functions. These include improving consumer  engagement while simultaneously strengthening consumer understanding, as well as creating more efficient processes throughout the supply chain.

The new system gives McCormick's product developers the ability to explore flavor territories more efficiently to predict and develop new combinations from a plethora of data sources.

A multi-pronged digital experience that helps would-be pet owners find dogs to adopt highlights a seasonal campaign culminating in the brand's latest Super Bowl TV spot.

The supermarket giant is uniting with the technology leader to pilot "connected experience" stores and jointly bring to market a commercial product for the retail industry.

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

A comparison chart of solution providers on the forefront of customer management. Plus, a roundtable of experts provides thought leadership on navigating the challenges and opportunities involved in the effective management of retailer relationships in an omnichannel marketplace.

Symphony CPG/AI will use machine learning and natural language processing to help CPGs unlock growth through data science and automation tools.

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

Plans unveiled this month seek to more sharply target marketing activity and improve supply chain preparedness and speed to market.

The end-to-end platform does everything from maintaining appropriate stock levels to determining market-specific pricing and measuring promotion results.

CGT presents a comparison chart of solution providers on the forefront of data and analytics. Plus, industry experts from provide thoughts on navigating the challenges and opportunities involved in effective, efficient data management and analytics.

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