In today's tough economic environment, consumer product companies are increasingly looking for operating efficiencies to offset shrinking margins. Now more than ever, the CMO is expected to do more with less.
Green Mountain Coffee introduces its new Donut House Collection, a full line of regular, decaf and flavored coffees in K-Cup portion packs for use with Keurig Single-Cup Brewing Systems.
Pepsi-Cola North America Beverages and Ocean Spray expand their long-term U.S. sales and distribution agreement to include a broader array of single-serve juices and juice drinks.